Upfront

@ CBS Upfront: A Symphony Of Radio, Outdoor, Digital, And, Oh Right, TV - 0 Comments
Posted By David Kaplan - Wed 14 May 2008 01:38 PM PST

I’m seated on in a second-tier balcony at Carnegie Hall, a location that CBS Corp. President/CEO Les Moonves references as metaphor for “the orchestra of media offerings” the company is…

Turner Upfront: We’ve Got Contextual Ads! For TV! - 0 Comments
Posted By David Kaplan - Wed 14 May 2008 06:05 AM PST

Not all the networks were skimping on their presentations to advertisers this week. David Levy, president of Turner Broadcasting Sales and Turner Sports, kicked off the Time Warner (NYSE: TWX)…

@ NBC Upfront Video: Conan O’Brien Takes The Stage - 1 Comment
Posted By David Kaplan - Mon 12 May 2008 05:45 PM PST

Conan O’Brien took the stage to introduce the NBC Upfront and reminisce about how times have changed over the course of his 15-year tenure with the company, including his looking…

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NBC’s Not-An-Upfront Upfront Focus On “Endless Season” - 0 Comments
Posted By Rafat Ali - Tue 19 Feb 2008 09:55 PM PST

NBC finally makes a decision: no upfronts, but a smaller “spotlight” event, and then series of client meetings with media buyers instead. As NYT writes here, get ready for “the…

AOL, Yahoo Ad Efforts Fail to Dent TV Upfront - 0 Comments
Posted By David Kaplan - Mon 25 Jun 2007 01:12 PM PST

Despite caveats from Yahoo and AOL that they weren’t directly challenging the dominance of the broadcast and cable upfront market with their respective ad industry presentations over the past few…

A Digital Scatter Market Emerges From TV Upfront - 1 Comment
Posted By David Kaplan - Wed 30 May 2007 06:09 AM PST

With the pageantry of the TV upfront presentations over, negotiations for the fall season’s ad dollars are well underway. While online media has received its share of attention during those…

Updated: Industry Moves: Betty Cohen Resigns From Lifetime; Andrea Wong New President and CEO - 0 Comments
Posted By Staci D. Kramer - Thu 26 Apr 2007 08:30 AM PST

Betty Cohen is out as president and CEO of Lifetime Entertainment Services Wednesday, a day after what I gather was one of the network’s most successful upfronts. It certainly was…

@ AOL First Look: AOL’s ‘Amplify My Buy’ To Work With Advertisers And TV Nets - 0 Comments
Posted By David Kaplan - Tue 17 Apr 2007 12:27 PM PST

In addition to unveiling its upcoming broadband entertainment offerings at its First Look upfront, AOL also demonstrated some new ad-related initiatives. In an interview before the big event Mike Kelly,…

‘First Look’ Upfront Asks Advertisers To See AOL As An Ad-Supported Business - 0 Comments
Posted By David Kaplan - Tue 17 Apr 2007 08:12 AM PST

AOL kicks off its “First Look” upfront presentation this afternoon in New York and, aside from serving as a showcase for its TV network-like broadband program offerings, the main point…

Court TV Being Rebranded; Some Court Coverage Goes Broadband - 0 Comments
Posted By Staci D. Kramer - Tue 13 Mar 2007 07:44 PM PST

A few months after gaining full control of Court TV, Turner Broadcasting is remaking the network in its image with a new look, logo, name—the works based on extensive research.…

AOL’s Falco Offers ‘First Look’ Upfront To Advertisers - 1 Comment
Posted By David Kaplan - Mon 12 Mar 2007 07:00 AM PST

With the TV upfront season gearing up, internet companies are already making sure they don’t lose the close attention of marketers and ad agencies. Last month, Yahoo held its “Infront…

Nickelodeon’s TV Upfront Presentation Puts Digital Initiatives Center Stage - 0 Comments
Posted By David Kaplan - Thu 08 Mar 2007 03:00 PM PST

While Nickelodeon said it was sifting through 25 pilots for TV, most of the talk during its upfront discussion centered on its increased ad and content emphasis on digital media,…

TV Advertising Upfront Coming; So Is More Change - 0 Comments
Posted By Jimmy Guterman - Wed 21 Feb 2007 07:04 AM PST

The upcoming upfront, that annual ritual when networks show their new offerings to advertisers and sell space based on them, is giving many wags an opportunity to consider how the…

Yahoo Defends Digital Ad Dollars At Its First Infront Presentation - 0 Comments
Posted By David Kaplan - Wed 14 Feb 2007 08:57 PM PST

As we reported last week, Yahoo hosted its first “Infront” before the upfront on Tuesday evening, during which the web portal sought to “educate” roughly 1,000 marketers and media buyers…

@ Media Summit: Yahoo CSO: Will Host Its First ‘Infront Before The Upfront’ Next Week - 0 Comments
Posted By David Kaplan - Wed 07 Feb 2007 12:35 PM PST

What keeps Wenda Harris Millard, Yahoo’s chief sales officer, up at night? The fear that media buyers and sellers will define the digital ad space according to the rules of…

Analyst: Digital May Be Answer To Upfront Conundrum - 0 Comments
Posted By Staci D. Kramer - Thu 10 Aug 2006 08:10 PM PST

One of the oddities of this cable upfront has been the number of players claiming to do well when the overall result is weaker. Merrill Lynch analyst Jessica Reif Cohen…

Earnings: CBS Profit Up In 2Q06; Moonves “Evasive” About Digital Revenue - 0 Comments
Posted By Staci D. Kramer - Thu 03 Aug 2006 07:09 PM PST

CBS talke a lot about digital during its earnings report and call today but didn’t provide much in the way of data to show its impact on the company.Â In…

AOL Pulls Out Ads From TV Upfronts - 0 Comments
Posted By Rafat Ali - Wed 05 Jul 2006 09:08 AM PST

If there ever was a sign that AOL’s access business is in an identity crisis, this is it (the AOL-optimist’s view: upfronts don’t matter anymore): it has pulled out of…

Disney CFO: Time-shifted Ads Have Value - 0 Comments
Posted By Staci D. Kramer - Tue 13 Jun 2006 09:07 PM PST

Disney’s ABC gave in on selling upfront based on live and live-plus prime-time viewing but CFO Tom Staggs told attendees at the Deutsche Bank conference the model will change. “I…

Upfront Update: Ad Execs Say Online Having Little Impact; MTV Could Be Big Winner This Year - 0 Comments
Posted By Staci D. Kramer - Mon 12 Jun 2006 09:07 AM PST

Ad Execs: Online Video Has Little Impact On Upfront TV Ad Plans: Despite the hype, two-thirds of the 140 ad execs surveyed by the American Advertising Federation said online video…

Online Sports Ad Spending: Not “Dramatic Dollars” But Starting To Add Up - 0 Comments
Posted By Staci D. Kramer - Wed 07 Jun 2006 08:07 PM PST

Multi-platform sports ad spending doesn’t add up to much in terms of a percentage of overall dollars but that’s changing, buyers, advertisers and network execs told me as I worked…

MTV Networks Strike $300M Upfront Deal With OMD; Digital 10 Percent Share - 0 Comments
Posted By Rafat Ali - Tue 06 Jun 2006 09:07 PM PST

Digital media buying agency OMD and MTV Networks have struck the first upfront deal worth an estimated $300 million and involving some 30 clients. OMD which represents major youth brands…

Upfronts: Advertisers, Sellers Aren’t Communicating Monolingually - 0 Comments
Posted By Staci D. Kramer - Mon 05 Jun 2006 12:07 PM PST

An interesting piece from MediaWeek about network ad sales problems in a multi-platform world. This comment from Adam Kasper, VP/group director, MPG’s Media Contacts, nails it: “Network guys don’t know…

ABC Agrees to Deal on ‘Live Only’; No DVR Audience Count - 0 Comments
Posted By Rafat Ali - Mon 05 Jun 2006 09:07 AM PST

This is symbolic, if slightly panicky reaction: ABC said it is prepared to negotiate with media agencies using the existing TV ratings metric of “live only,” meaning it will only…

Upfronts: Interest In Web Could Hurt Cable? - 0 Comments
Posted By Staci D. Kramer - Mon 29 May 2006 07:06 PM PST

As the cable upfront kicks into gear, B&C’s John Higgins suggests a loss in momentum and an “almost unfair” vulnerability when it comes to the web. With many advertisers planning…