paidContent.org - The Economics of Content
Technologies/Formats
Posted By Joseph Weisenthal - Wed 09 Jul 2008 09:22 AM PST
Buzzfeed, a NY-based trend-tracking site has raised a $3.5 million led by Hearst Interactive Media and Softbank, reports CNET. The site, which was co-founded in 2006 by HuffPo co-founder Jonah…
Posted By Joseph Weisenthal - Wed 09 Jul 2008 09:12 AM PST
Perfect Market, an Idealab-incubated company offering publishers tools to monetize archival content, has raised a $15.6 million from Trinity Ventures, Rustic Canyon Partners, Square 1 Bank, and founding investor Idealab.…
Posted By Rafat Ali - Tue 08 Jul 2008 10:28 AM PST
Manufacturers’ News (MNI), a publisher of manufacturers’ directories, has acquired vertical search engine IndustryNet.com and will be merging it with its existing industrial search engine, mniguide.com. MNI, established 1912, compiles…
Posted By Joseph Weisenthal - Tue 08 Jul 2008 07:16 AM PST
The Active Network, the heavily capitalized sports technology and media company, has acquired HY-TEK Sports Software, a provider of services and tools for swimming and track & field clubs. Terms…
Posted By Joseph Weisenthal - Tue 01 Jul 2008 11:43 AM PST
As was first tipped last week, Microsoft (NSDQ: MSFT) has confirmed the acquisition of semantic search engine Powerset. The announcement was made this afternoon in posts on Microsoft’s Live Search…
Posted By Joseph Weisenthal - Tue 01 Jul 2008 09:51 AM PST
Ru-Net, the Russian internet investment firm, has acquired a 51 percent stake in IConText, a Russian contextual ad firm, reports Vedomosti (via Quintura). The deal may be valued around $7…
Posted By Rafat Ali - Mon 30 Jun 2008 10:03 PM PST
In a major step forward in search technology, Adobe (NSDQ: ADBE) is working with Google (NSDQ: GOOG) and Yahoo (NSDQ: YHOO) to make Flash files searchable in online search. The…
Posted By Joseph Weisenthal - Mon 30 Jun 2008 12:38 PM PST
Yoono, a startup offering a social browser plugin, has raised a $4 million first round led by AGR Private Equity. The SF-based company is one of a number of firms…
Posted By Joseph Weisenthal - Thu 26 Jun 2008 03:04 PM PST
Well if it can’t get Yahoo’s (NSDQ: YHOO) search business… Microsoft (NSDQ: MSFT) will acquire semantic search engine Powerset for more than $100 million, according to Matt Marshall at VentureBeat.…
Posted By Rafat Ali - Wed 25 Jun 2008 08:39 AM PST
BlogTalkRadio, a popular online radio hosting site which allows anyone to webcast a radio/live feed, has received $4.6 million in funding, led by The Kraft Group, the owners of the…
Posted By David Kaplan - Fri 20 Jun 2008 04:04 PM PST
Perhaps the title of the Cannes International Advertising Festival panel—“From Metrics to Brand: Online’s Next Challenge"-- was deliberately bland. But the chance to see the outspoken WPP Group’s CEO Sir…
Posted By Joseph Weisenthal - Thu 19 Jun 2008 02:50 PM PST
You almost have to wonder: with Yahoo executives all rushing for the door at the same time, could shareholders force the company back into Microsoft’s (NSDQ: MSFT) arms? Mithras Capital,…
Posted By Amanda Natividad - Thu 19 Jun 2008 12:49 PM PST
-- Revenue Science: Jeff Hirsh has taken on the position of CEO in addition to his current role as president, replacing Bill Gossman, who will remain on the board. Hirsch…
Posted By David Kaplan - Wed 18 Jun 2008 01:32 PM PST
When it comes to big spenders of online display ads, forget Procter & Gamble or General Motors: the biggest buyer is the University of Phoenix, a for-profit institution which devotes…
Posted By Joseph Weisenthal - Tue 17 Jun 2008 09:01 PM PST
Last November we wrote about Fatdoor, the stealth local content site from ex-Yahoo (NSDQ: YHOO) exec Jennifer Dulski but we didn’t know much beyond the fact that it had raised…
Posted By Joseph Weisenthal - Fri 13 Jun 2008 07:31 AM PST
Looks like the Technorati Monster has escaped again, gobbling up more cash… The perpetually “borked” blog search engine has raised another $7.5 million of a planned $10 million fourth round,…
Posted By Tricia Duryee - Wed 11 Jun 2008 12:17 PM PST
Starbucks, AT&T (NYSE: T) and T-Mobile reached an agreement, putting to rest a week-old lawsuit filed by T-Mobile that alleged that AT&T and Starbucks were not abiding by an agreement…
Posted By Joseph Weisenthal - Tue 10 Jun 2008 04:47 AM PST
SanDisk (NSDQ: SNDK), the maker of the Sansa line of MP3 players (a distant iPod competitor), has acquired MusicGremlin, a maker of technology to deliver music over Wi-Fi. Terms of…
Posted By Rafat Ali - Sun 08 Jun 2008 06:46 PM PST
We missed this one last week: WPP, the online ad giant, has invested in Yield Software, a new online media buying and marketing software system...the $1.8 million WPP investment was…
Posted By Rafat Ali - Fri 06 Jun 2008 03:29 PM PST
Waterfront Media, the publisher of health info site EverydayHealth, has bought out Santa Clara, CA-based search marketing company Netramind. Terms of the deal were not disclosed. Brooklyn-based Waterfront will use…
Posted By David Kaplan - Thu 05 Jun 2008 10:19 AM PST
The notion of a digital upfront similar to the annual TV dog and pony shows strikes some ad industry observers as dubious, but that doesn’t seem to stop efforts kicking…
Posted By Staci D. Kramer - Thu 05 Jun 2008 12:01 AM PST
Later today Time goes live with a lengthy Josh Quittner look at the evolving concept of platforms—among the wonkiest subjects you can bring to a consumer news mag. (We’ll add…
Posted By Joseph Weisenthal - Tue 03 Jun 2008 02:15 PM PST
After plenty of talk about ad networks and digital incumbents, the day’s discussion at EconAds turned to the traditional agencies, and their role in the in the digital landscape. --…
Posted By David Kaplan - Tue 03 Jun 2008 10:06 AM PST
The global ad market is $600- to $800 billion—the internet takes about 8 percent. So given that relatively small slice the big news is not about share shifts, said Douglas…
Posted By Joseph Weisenthal - Thu 29 May 2008 11:29 AM PST
Zmags, which makes software for publishing interactive content, has raised a $4.2 million second round from OpenView Venture Partners. The Denmark-based company has now raised a total of $7 million.…
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paidContent.org, flagship of the ContentNext Media network, provides global coverage of the business of digital content.
Rafat Ali
Publisher & Editor
Staci D. Kramer
Co-Editor
David Kaplan
Senior Correspondent
Tameka Kee
Correspondent
Robert Andrews
U.K. Editor
Amanda Natividad
Editorial Producer






