Sports

MMOD By The Numbers: First Round Viewing Exceeds All Of 2007 - 0 Comments
Posted By Staci D. Kramer - Sun 23 Mar 2008 10:30 PM PST

Some stats from the first two rounds of the most accessible March Madness on Demand offered by CBS (NYSE: CBS) and the NCAA: -- Hours streamed during Round 1: 2,883,604…

March Madness: CBSSports.com Adds Highlight Mash-ups - 2 Comments
Posted By Staci D. Kramer - Tue 18 Mar 2008 08:37 PM PST

One more social media twist for March Madness ‘08 as we hurtle towards Thursday ... Fans will be able to make their own highlight mash-ups set to the tune of…

Doing The Bristol Stomp: ESPN Responds To Criticism For Multi-Platform Approach - 0 Comments
Posted By Staci D. Kramer - Mon 17 Mar 2008 08:00 PM PST

I wrote some long stories for the Sports Business Journal but nothing comes close to John Ourand’s magnum opus on ESPN (NYSE: DIS) in this week’s issue. Ourand, who worked…

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Sports Site MaxxAthlete Gets $3 Million Funding; Buys Three Small Sites - 0 Comments
Posted By Rafat Ali - Tue 11 Mar 2008 04:59 PM PST

MaxxAthlete, a sports social network and online video network based in Manhattan Beach, CA, has raised about $3 million in first round of its funding...it didn’t disclose the investors but…

CBSSports.com Opens March Madness On Demand Video For Easy Access From Any Site - 0 Comments
Posted By Staci D. Kramer - Tue 11 Mar 2008 06:00 AM PST

Seeking more online viewers for games and ads, CBSSports.com and the NCAA are announcing a “developer platform” for March Madness on Demand. It’s not the kind of developer concept where…

Beijing Olympics: Chinese State Broadcaster Makes Online Plans With MySpace China, Tudou.com - 1 Comment
Posted By Staci D. Kramer - Thu 28 Feb 2008 10:45 PM PST

An intriguing move by China Central Television ... the Wall Street Journal reports that the state-run broadcaster is tying up with MySpace China and online-video site Tudou.com for an interactive…

Liberty-News Corp Close DirecTV-Stock Swap - 0 Comments
Posted By Staci D. Kramer - Wed 27 Feb 2008 09:53 PM PST

Finally, after years of wrangling over a deal and more than a year after the $11 billion-or-so deal was struck, John Malone and Rupert Murdoch have erased the ties that…

MLB Increases Its Chokehold: Starts Its Own Online Usage Restrictions; Following NFL’s Lead - 0 Comments
Posted By Rafat Ali - Wed 27 Feb 2008 09:02 AM PST

MLB, which has been the most proactive digital rights holder among the leagues, through its digital arm MLB Advanced Media, has now issued its set of restrictions: -- News sites…

Ad Industry Roundup: Microsoft; Kelsey Group; NYT; Blinxx/Denuo; Forrester; WPP; About; EA; Turner - 0 Comments
Posted By David Kaplan - Tue 26 Feb 2008 04:18 PM PST

-- Microsoft To Test Ad Effectiveness Tool: Microsoft (NSDQ: MSFT) will begin beta testing a new measurement tool called “Engagement Mapping” next month. Instead of linking sales, leads and traffic…

Broadband Content Bits: MySpace; UFC-Yahoo; WB-HP; Akamai; Ripe; HBO-YouTube; YouTube Outage - 1 Comment
Posted By Amanda Natividad - Tue 26 Feb 2008 01:01 PM PST

-- MySpace launches original series: MySpace today launched its new hidden-camera reality show Special Delivery, its second original web series (after Roommates) designed specifically for MySpaceTV. The Special Delivery MySpace…

Sports Media Execs Launch Sports, Entertainment Investment Firm - 0 Comments
Posted By Staci D. Kramer - Mon 25 Feb 2008 08:34 AM PST

Veteran sports execs Doug Perlman and Steve Solomon, entrepreneur Bryan McBride and private equity exec Paul Levy are opening up shop as Accrue Sports and Entertainment Ventures, LLC, a combo…

Bleacher Report Raises First Round For User-Gen Sports Commentary - 0 Comments
Posted By Joseph Weisenthal - Tue 19 Feb 2008 01:44 PM PST

SF-based Bleacher Report, a site for user-gen sports commentary, has raised an unspecified first round led by Hillsven Ventures. Other backers include Transcoast Capital, Jakob Lodwick (Vimeo) and other Silicon…

Athlete Blogs Are OK At Olympics, But Barely So - 1 Comment
Posted By Rafat Ali - Sun 17 Feb 2008 09:56 PM PST

The International Olympic Committee, still sitting high on its all-rights-are-ours horse, has opened up a little, allowing athletes to blog at the Olympics for the first time, in time for…

@ NBA Tech Summit: ESPN360 Adds HD - 0 Comments
Posted By Staci D. Kramer - Fri 15 Feb 2008 08:02 AM PST

Some broadband networks have been pulling back from HD broadband but ESPN360.com will start to provide the higher-quality experience with its NBA game this Wednesday. It’s a combination of 16:9…

@ NBA All-Star Weekend: Back In The Big Easy - 2 Comments
Posted By Staci D. Kramer - Thu 14 Feb 2008 08:53 PM PST

I’m in New Orleans for the annual NBA Tech Summit Friday morning, writing this in the corner of an oddly low-key Electronic Arts (NSDQ: ERTS) party at Republic in the…

JumpTV To Restructure And Focus On Sports And Latin Content; Sale Of Other Units - 0 Comments
Posted By Rafat Ali - Thu 14 Feb 2008 10:53 AM PST

JumpTV, the Canada-based online video content provider which has made a string of acquisitions in the U.S. market in the last year, is going through a rethink of its business,…

CBS Cutting 40-Plus Jobs; Layoffs Connected To CSTV Re-Org, Rebranding - 0 Comments
Posted By David Kaplan - Wed 13 Feb 2008 12:33 PM PST

We have learned that CBS (NYSE: CBS) has laid off about 40-plus employees in connection with the integration of College Sports Television (CSTV) unit into CBS Sports and its rebranding…

@ Sports Marketing 2.0: For Brands, Targeting Matters—But Size Still Matters More - 1 Comment
Posted By David Kaplan - Tue 12 Feb 2008 03:00 PM PST

Many conferences with “2.0” in the title invariably feature marketers venting their frustrations about their desire to target online communities, while expressing discomfort with the lack of control such sites…

CSTV Rebrands To Go With Re-Org: CBS College Sports Network - 0 Comments
Posted By Staci D. Kramer - Tue 12 Feb 2008 12:21 PM PST

Effective this March, CBS (NYSE: CBS) will rebrand College Sports Television (CSTV) as CBS College Sports Network. The move follows last month’s news that CSTV, independent within CBS since it…

CBSSports.com Changes March Madness Game Plan: All Games Through Final Four, No Blackouts; Facebook - 11 Comments
Posted By Staci D. Kramer - Sun 10 Feb 2008 07:01 PM PST

In a switch from its previous policy, CBSSports.com and NCAA.com will show all 63 of the NCAA Division I Men’s Basketball Championship games from the March 20th kickoff through the…

Super Bowl Ad Roundup: Marketers Get Online Ads’ Popularity, But Where’s The Follow-Through? - 0 Comments
Posted By David Kaplan - Tue 05 Feb 2008 09:33 PM PST

Super Bowl XLII may be a distant memory right now (especially for New England Patriots’ fans, whose team completed an otherwise perfect season except for that final loss to the…

National Lampoon Acquires Sports Site RivalFish - 0 Comments
Posted By Joseph Weisenthal - Mon 04 Feb 2008 10:27 AM PST

The National Lampoon continues its online shopping spree: This time, the humor media company is buying RivalFish.com, which offers content and merchandise having to do with college sports and sports…

Bud’s “Rocky” Scores Online Knockout In AOL Ad Poll - 2 Comments
Posted By David Kaplan - Sun 03 Feb 2008 10:55 PM PST

In a turnaround from recent Super Bowls, last night’s event provided an exciting game and lackluster ads. Still, ad fans were quick to vote for their favorites online, and as…

Fantasy Stock Market UpDown.com Raises $750k - 1 Comment
Posted By Joseph Weisenthal - Fri 01 Feb 2008 05:34 PM PST

Cambridge, MA-based UpDown.com, a fantasy stock trading site has raised $750,000 from Swiss investor Joachim Schoss, according to VentureBeat. The funding brings its total to $1.2 million. The site offers…

For $3 Million Super Bowl Ads, The Best Placements May Be The Free Ones - 0 Comments
Posted By David Kaplan - Mon 28 Jan 2008 07:05 PM PST

For those marketers who can’t afford the nearly $3 million for a 30-second spot during next weekend’s Super Bowl on Fox, the web still offers a lot of cheaper options.…