Another day, another ad spend report telling non-traditional media not to worry about a recession: PQ Media says its data indicates that alternative and digital media can expect strong growth…

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As ad spending in the U.S. was essentially flat last year, display ads continued their double digit growth, according to data from TNS Media Intelligence. The researcher, which doesn’t measure…

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The economy may be faltering, but that will not prevent online advertising from continuing to grow a healthy 23 percent this year, according to the latest eMarketer report. However, eMarketer’s…

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The spate of online media acquisitions over the past few years have so far failed on a number of levels, according to the annual State of The News Media report.…

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With Google’s (NSDQ: GOOG) $3.1 billion acquisition of DoubleClick closed this week, it might seem like there’s no room for smaller ad networks. But a white paper by media investment…

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When it comes to behavioral targeting, the prevailing ethos among marketers and ad agencies is “what consumers don’t know, won’t bother them.” As a long NYT piece on the subject…

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Bear Stearns has come out with a 70 page research report on online video and monetization potential for the major video sites, based on the evolving ad formats and revenue…

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-- Online Job Ads’ February Slowdown: There were 3.9 million web-based help wanted ads posted in February, for only a 3 percent gain year-over-year, the Conference Board reported. Compared to…

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No slowdown for videogame advertising, as companies spent $502 million on all videogame-related ad efforts, according to eMarketer, which expects the category to rise to $1 billion within five years.…

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-- Microsoft To Test Ad Effectiveness Tool:  Microsoft (NSDQ: MSFT) will begin beta testing a new measurement tool called “Engagement Mapping” next month. Instead of linking sales, leads and traffic…

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Analysts expect CBS (NYSE: CBS) to release what is likely to be the first of a string of poor quarterly earnings reports on Tuesday, as the broadcaster’s over-reliance on ad…

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Online ad revenues are estimated to have grown 25 percent in 2007, coming in at $21.1 billion from 2006’s $16.9 billion, the Interactive Advertising Bureau reported at its annual meeting…

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Avenue A/Razorfish, the online ad agency which is part of aQuantive, which is now part of Microsoft (NSDQ: MSFT), has come out with its annual report on the state of…

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Newspapers have been attracting larger audiences with their websites, partly compensating for the decreased readership of their print editions, according to a new report from Scarborough Research. The analysis of…

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SF-based Peanut Labs, a provider of digital market research into the “Gen-Y” demographic, has raised a $3.2 million first round from Leapfrog Ventures and BV Capital. The company has developed…

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That’s where the jobs are...really. AdAge has done an analysis of Bureau of Labor Statistics data, and come up with some interesting numbers about employment in the media and marketing…

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The Harvard Faculty of Arts and Sciences is voting today on a proposal for the university to distribute their research studies online instead of signing exclusive agreements with journals that…

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Online ad spending in Q4 grew nearly 28 percent over the same period the year before, coming in $7.3 billion, said analyst firm IDC. For the full year 2007, online…

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Just as TiVo (NSDQ: TIVO) and CBS (NYSE: CBS) announced their audience measurement deal, DirecTV (NYSE: DTV) and TNS Media Research say they are developing a national opt-in audience measurement…

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Newspaper websites posted their largest traffic gains last year, hitting 62.8 million average monthly uniques in Q4—up 6 percent over the same period last year, according to a report by…

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Advertisers know that viewers, for the most part, would rather avoid their messages. While marketers have always found a way to get themselves in front of a largely captive audience,…

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With all the doom and gloom hovering over the economy right now, analyst reports heralding brighter days for the future of internet ad spend continue to be released. Below are…

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-- Internet Not Benefiting From Writers’ Strike: There’s been a lot of talk of content and ad spending shifting to the internet due to the nine-week-old writers’ strike, especially since…

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Display ad revenue is expected to grow 14.4 percent in 2008, TNS Media Intelligence is forecasting. The numbers further demonstrate the continued health of online advertising considering expectations of a…

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For the music industry, even the good news these days comes with a dose of negativity. Labels have pinned their hopes on online music sales as a countervailing force against…

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