Research

Media Intelligence Firm Biz360 Raises $10 Million - 0 Comments
Posted By Joseph Weisenthal - Mon 12 May 2008 10:35 AM PST

Biz360, a market and media intelligence firm specializing in the web, has raised $10 million Foundation Capital, along with past backers Granite Ventures and Scale Venture Partners. According to peHUB,…

Despite Being Rebuffed By TNS, WPP Continues To Hold On; Higher Offer Expected - 0 Comments
Posted By David Kaplan - Tue 06 May 2008 08:27 AM PST

Although WPP Group’s $1.9 billion offer to acquire audience researcher Taylor Nelson Sofres was rejected over the the weekend, the UK ad holding firm is still pressing the TNS’ board…

Nielsen Finally Combines Mobile Web Traffic With PC Online Use - 0 Comments
Posted By David Kaplan - Fri 02 May 2008 09:50 AM PST

Nielsen has released a new reporting service that combines audience measurement for online and mobile called TotalWeb. The service, which is operated by the Nielsen Online unit, claims to show…

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Local Online Promotions Poised To Overtake Internet Ad Spend By 2012: Borrell - 1 Comment
Posted By David Kaplan - Mon 28 Apr 2008 01:31 PM PST

Online display ads have steadily been losing their luster over the past two years and are expected to hit a peak of $12.6 billion in ad spending in 2008, according…

More Steep Declines In Newspaper Circ: FAS-FAX - 0 Comments
Posted By David Kaplan - Mon 28 Apr 2008 09:53 AM PST

U.S. newspapers’ circulation experienced across the board declines over the last six months, falling 3.6 percent collectively, according to the FAS-FAX report released by the Audit Bureau of Circulations, Reuters…

The ‘Gold Rush” For Ad Nets is On; But Crowded Space Brings An End To Remnants’ Low Prices - 2 Comments
Posted By David Kaplan - Mon 21 Apr 2008 01:46 PM PST

A prolonged economic downturn could turn out to be a upturn for advertising networks, at least in the short term. But, as the space gets more crowded with companies selling…

comScore Shares Sink After Blowing Google Call - 3 Comments
Posted By Joseph Weisenthal - Thu 17 Apr 2008 04:45 PM PST

More on the “gotcha mongers” theme: So who was the big loser from this evening’s Google (NSDQ: GOOG) report? It looks like comScore (NSDQ: SCOR). The traffic analysis firm had…

PIB: Economic Woes Send Mag Ad Revs, Pages Downward In Q108 - 0 Comments
Posted By David Kaplan - Tue 15 Apr 2008 02:35 PM PST

The economic downturn is having a notable affect on magazines, as rate-card-reported ad revenues for Q1 came in at $5.2 billion, a 1.2 percent decline from the previous year, according…

Last.fm’s Free Music ‘Boosts Sales’; Unlimited Services ‘To Kick In By 2012’ - 3 Comments
Posted By Robert Andrews - Wed 09 Apr 2008 09:21 AM PST

Last.fm claims its 12-week-old free, full-track music streams have resulted in 119 percent more CD and download sales through its Amazon.com (NSDQ: AMZN) click-through partnership. Some of that is attributable…

Broadband Content Bits: MySpace Latino; MSNBC Streams; Nielsen’s VideoCensus; CelebTV-thePlatform - 0 Comments
Posted By Amanda Natividad - Tue 08 Apr 2008 05:14 PM PST

-- MySpace builds out new Hispanic sites: The Fox Interactive social network says it is building on the bilingual MySpace Latino site it launched last year with eight new communities…

Ad Industry Roundup: Google ‘Slap’; IAB; Conference Board; NYT-AfterCollege; ComScore - 0 Comments
Posted By David Kaplan - Mon 07 Apr 2008 07:27 PM PST

-- The ‘Google Slap’: positive or negative?: The debate over Google’s (NSDQ: GOOG) changes to its AdWords program continued to go back and forth last week. Bernstein Research analyst Jeffrey…

Comcast/Starcom Study: Trying Prove That Ad Targeting Works - 0 Comments
Posted By David Kaplan - Fri 04 Apr 2008 10:27 AM PST

It stands to reason that someone considering the purchase of a new car would likely be more receptive to an auto ad than someone who isn’t. After 16 months of…

J.D. Power Acquires Social Media Market Research Firm Umbria - 0 Comments
Posted By Joseph Weisenthal - Wed 02 Apr 2008 09:13 AM PST

J.D. Power, the market research and forecasting business owned by McGraw-Hill (NYSE: MHP), has acquired blog-oriented market research firm Umbria. The Boulder, CO-based firm tracks and analyzes how client brands…

2007’s Online Ad Spend Grew 18.9 Percent, Down From 35 Percent The Year Before: Nielsen - 0 Comments
Posted By David Kaplan - Mon 31 Mar 2008 11:24 AM PST

The Nielsen Company’s latest ad spend figures for 2007 confirms the findings of ZenithOptimedia, TNS Media Intelligence and eMarketer in the past month: total ad growth was essentially flat at…

ZenithOptimedia Upgrades Online Ad Spend To 23.4 Percent In ‘08 - 1 Comment
Posted By David Kaplan - Mon 31 Mar 2008 01:00 AM PST

ZenithOptimedia expects online ad spending in the U.S. to grow 23.4 percent this year, an upgrade from the 19 percent it forecast in December. Overall, global ad spend for online…

Advertisers Expected To Spend $1.1 Billion For Local TV Online This Year: Report - 0 Comments
Posted By David Kaplan - Fri 28 Mar 2008 12:17 PM PST

Local TV stations are expected to make more than $1.1 billion for online advertising this year, up 45 percent over 2007, according to a report by Borrell Associates, which offers…

Analysts Mixed On Meaning Of New Google Click Data - 0 Comments
Posted By Joseph Weisenthal - Thu 27 Mar 2008 05:25 AM PST

Last month, some ugly paid clicks data from comScore helped trigger a sell-off in Google (NSDQ: GOOG) shares, though the reaction prompted the research firm to suggest that its data…

Alternative Media Spending Expected To Grow A Collective 20.2 Percent In ‘08: Report - 0 Comments
Posted By David Kaplan - Wed 26 Mar 2008 04:57 AM PST

Another day, another ad spend report telling non-traditional media not to worry about a recession: PQ Media says its data indicates that alternative and digital media can expect strong growth…

Amid Flat Ad Spend In ‘07, Display Grew 15.9 Percent; Online’s Share Passes Radio - Report - 0 Comments
Posted By David Kaplan - Tue 25 Mar 2008 05:08 AM PST

As ad spending in the U.S. was essentially flat last year, display ads continued their double digit growth, according to data from TNS Media Intelligence. The researcher, which doesn’t measure…

Shaking Off Larger Economic Woes, Online Ad Spend To Rise 23 Percent In ‘08: Report - 0 Comments
Posted By David Kaplan - Wed 19 Mar 2008 06:00 AM PST

The economy may be faltering, but that will not prevent online advertising from continuing to grow a healthy 23 percent this year, according to the latest eMarketer report. However, eMarketer’s…

As Online Revs Slow, And A Downturn Begins, Newspaper JVs Expected To Rise: Report - 0 Comments
Posted By David Kaplan - Mon 17 Mar 2008 12:55 PM PST

The spate of online media acquisitions over the past few years have so far failed on a number of levels, according to the annual State of The News Media report.…

Despite Dominance By A Few, Independent Ad Networks Can Continue To Rise: Report - 2 Comments
Posted By David Kaplan - Wed 12 Mar 2008 08:53 PM PST

With Google’s (NSDQ: GOOG) $3.1 billion acquisition of DoubleClick closed this week, it might seem like there’s no room for smaller ad networks. But a white paper by media investment…

More Behavioral Targeting Than Even Savvy Users Might Expect: Study - 0 Comments
Posted By David Kaplan - Mon 10 Mar 2008 07:42 AM PST

When it comes to behavioral targeting, the prevailing ethos among marketers and ad agencies is “what consumers don’t know, won’t bother them.” As a long NYT piece on the subject…

Monetization Potential For YouTube: Building Out a Model - 4 Comments
Posted By Rafat Ali - Thu 06 Mar 2008 11:46 PM PST

Bear Stearns has come out with a 70 page research report on online video and monetization potential for the major video sites, based on the evolving ad formats and revenue…

Ad Industry Roundup: Online Job Ads; AOL; Omnicom; Initiative USA - 0 Comments
Posted By David Kaplan - Wed 05 Mar 2008 08:07 AM PST

-- Online Job Ads’ February Slowdown: There were 3.9 million web-based help wanted ads posted in February, for only a 3 percent gain year-over-year, the Conference Board reported. Compared to…