MTVN

Updated: Hirschorn Leaves Viacom, VH1 To Launch Own Production House; First Looks To MTV Music, Logo - 0 Comments
Posted By Staci D. Kramer - Thu 17 Jan 2008 12:35 PM PST

Who knew when Inside.com’s bubble popped it would lead to a hot cable career for co-founder Michael Hirschorn? (Rafat and I worked for Hirschorn at Inside.) He joined VH1 in…

MTVN Expands Online Syndication; Deals With Online Video Sites - 2 Comments
Posted By Staci D. Kramer - Tue 08 Jan 2008 06:35 AM PST

MTV Networks (NYSE: VIA) continues to expand its online syndication by adding five online video sites to its portal and social network partners: Dailymotion, GoFish (OTCBB: GOFH), iMeem, MeeVee and…

Interview: MTVN Ad Group’s Nada Stirratt, Jason Witt: Pushing Ad And Screen Agnosticism - 1 Comment
Posted By David Kaplan - Thu 20 Dec 2007 09:00 PM PST

Bottles of champagne were popping outside Nada Stirratt’s 15th floor office at MTV Networks (NYSE: VIA) Thursday afternoon as staffers prepared for the Viacom company’s Christmas party. Stirratt, EVP for…

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AP And MTV Collaborate With Student Journalists On Local Election Coverage - 0 Comments
Posted By David Kaplan - Thu 20 Dec 2007 08:57 AM PST

The Associated Press is expanding its citizen journalism reach, and attempting to build its brand among college students, by working with MTV on its Choose Or Lose campaign coverage. Earlier…

Microsoft Signs Online Ad, Content Deal With Viacom; Value Of Agreement Pegged At $500 Million - 0 Comments
Posted By David Kaplan - Wed 19 Dec 2007 06:06 AM PST

Microsoft (NSDQ: MSFT) has signed a five-year deal with Viacom (NYSE: VIA) covering on ad serving, content distribution, event promotions and games. The agreement marks the software company’s latest effort…

Interview: Jerry Bruckheimer, MTVN’s Jeff Yapp About New Games Incubation Studio - 3 Comments
Posted By James Quintana Pearce - Tue 18 Dec 2007 10:01 PM PST

MTV Networks (NYSE: VIA) has announced an exclusive business deal with movie and TV producer Jerry Bruckheimer—a game incubation studio. The announcement is long on vision—creating story-based games and integrating…

MTV Networks Takes Stake In Online Video Site GoFish, In Return For Distribution - 0 Comments
Posted By Rafat Ali - Sat 15 Dec 2007 08:36 AM PST

GoFish, the online video entertainment site which unsuccessfully tried to buy Bolt.com earlier this year, has now done a couple of strategic tie-ups, both resulting in the company allotting its…

Jackass Franchise To Debut Online Through Blockbuster’s Movielink; $2 Million For Rights Plus Ad Rev - 0 Comments
Posted By Rafat Ali - Wed 12 Dec 2007 10:17 PM PST

Viacom (NYSE: VIA) owned Paramount Studios and co-producer MTV New Media are debuting the latest version of its Jackass franchise online, which it says will be the first studio-backed movie…

MTVN Will Syndicate Clips Through AOL Video; Each Will Keep Revenue From Own Ads - 0 Comments
Posted By Staci D. Kramer - Wed 12 Dec 2007 09:09 AM PST

MTV Networks (NYSE: VIA) adds another major online outlet and AOL (NYSE: TWX) Video gets to increase its ad-supported library under the latest video syndication deal. AOL Video users will…

Social Media Aggregator Flux Releases New Platform Aimed At Expanding Services Beyond MTVN - 1 Comment
Posted By David Kaplan - Fri 30 Nov 2007 12:48 PM PST

Social media aggregator Flux.com is releasing two products today designed to let web publishers move their content seamlessly among community sites like MySpace, Facebook, Twitter and more. Flux Lite and…

MTV’s Plans For Digital Gaming Expansion; All of South Park Online - 1 Comment
Posted By Rafat Ali - Wed 28 Nov 2007 11:37 PM PST

A nice and short video interview from Reuters, (NSDQ: RTRSY) with Mika Salmi, President, MTV Networks (NYSE: VIA) Global Digital Media, on Rockband online expansion and other online gaming efforts.…

Bebo Launches Open Media Platform For Social Viewing; 22 TV Partners - 2 Comments
Posted By Robert Andrews - Tue 13 Nov 2007 06:59 AM PST

Bebo may have signed up to Google’s (NSDQ: GOOG) OpenSocial widget platform, but it’s trying to carve out the media platform space for itself. Today it’s launching Open Media, a…

10-Q Watch: RNWK: $8 Million Paid on MTVN’s $230 Million Note to Rhapsody America - 0 Comments
Posted By Joseph Weisenthal - Fri 09 Nov 2007 11:34 AM PST

As part of the Rhapsody America JV between MTVN (NYSE: VIA) and RealNetworks, (NSDQ: RNWK) MTVN agreed to contribute a five-year $230 million note, obligating RNWK to buy $230 million…

@ Ad:Tech: Traditional Media Gets Social With Branding, Content Strategy; Widgets-R-Us - 0 Comments
Posted By David Kaplan - Thu 08 Nov 2007 01:03 PM PST

Traditional media properties like the NYT, MTV Networks (NYSE: VIA) and Time Inc.’s People find themselves continually redefining their digital strategies; yesterday it was an emphasis on RSS feeds, now…

MTVN Broadcast Music Channels Prep Programming Tied To Lyrics Across TV, Web And Mobile - 0 Comments
Posted By David Kaplan - Sun 28 Oct 2007 09:01 PM PST

This November, MTV Networks will start a wave of multi-platform programming centered around song lyrics for its three primary music brands MTV, VH1 and CMT. The idea: to connect lyrics…

With Different Goals In Mind, Nickelodeon And Disney Prep Online Content For Preschoolers - 1 Comment
Posted By David Kaplan - Mon 22 Oct 2007 11:03 AM PST

Nickelodeon and Disney (NYSE: DIS) are both releasing two online projects aimed at young children this week, though the two have different ideas in terms of what they want to…

Viacom Dives Into Portals For Shows; Daily Show; Who Needs A Portal? - 0 Comments
Posted By Rafat Ali - Thu 18 Oct 2007 12:53 PM PST

Viacom, which recently announced plans to develop standalone sites for its hit shows, has done so for The Daily Show...which in itself is not a big deal, but it is…

MTV Introduces Causes-Related Social Net ‘ThinkMTV - 1 Comment
Posted By David Kaplan - Thu 20 Sep 2007 04:31 AM PST

MTV is beta testing a youth-oriented social network focused on activism and works of charity called ThinkMTV. The project also has the backing from an array of nonprofit groups including…

Viacom’s “New” Digital Soda Pop: Flux, VBS.tv and Tagworld - 0 Comments
Posted By Rafat Ali - Thu 13 Sep 2007 08:35 PM PST

Not particularly new, because Flux has been in existence for a while in both online and mobile form internationally, VBS.tv’s investment is old news, and we broke the news early…

MTV VMAs Panned But Britney, Others Draw A Cross-Platform Crowd - 2 Comments
Posted By Staci D. Kramer - Tue 11 Sep 2007 04:23 PM PST

MTV’s signature Video Music Awards drew a lot of negative react this year and a hefty dose of notoriety from Britney Spear’s opening number—but, instead of keeping people away, it…

After Being Merged With Spike TV’s Site, MTV To Remove iFilm Brand Next Year - 0 Comments
Posted By David Kaplan - Tue 11 Sep 2007 03:18 PM PST

While Staci wrote last month that iFilm.com was all but dead, now the obit is being written for the $49 million Viacom (NYSE: VIA) acquisition acquisition. As Ad Age reports,…

Broadband Content Bits: ESPN; mtvU/Cisco; CosmoGirl - 0 Comments
Posted By David Kaplan - Sun 09 Sep 2007 06:00 PM PST

-- ESPN Premiere Original Webisodes, Mobisodes: ESPN.com has begun airing a new web series, Countdown Daily, which is updated Mondays through Fridays with 12- to 15 minute breakdowns of notable…

MTVN Morphs Digital Strategy With Two Dozen Targeted Websites Built From Its TV Programming - 0 Comments
Posted By David Kaplan - Fri 07 Sep 2007 05:05 AM PST

Viacom (NYSE: VIA) morphs its digital strategy again ... MTV Networks will build out two dozen sites devoted to its individual shows, according to The Hollywood Reporter. Once these sites…

Remnant Of Viacom Plus, MTV, CBS Experiment In Joint Multiplatform Ad Sales, Is Shuttered - 0 Comments
Posted By David Kaplan - Thu 06 Sep 2007 12:22 PM PST

Viacom’s (NYSE: VIA) experiment in cross-company, multiplatform ad sales for MTV and CBS has ended, Ad Age reports. The division known as Viacom Plus started to fall apart last November…

South Park Creators Get Ad Sharing Deal; Digital Rev Share and Online Studio Formed - 0 Comments
Posted By Rafat Ali - Sun 26 Aug 2007 10:06 PM PST

In what is being described as a new deal of its kind, Matt Stone and Trey Parker, the creators and executive producers of “South Park”, have renewed their deal with…