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Industry Moves: WB; Rotten Tomatoes; IAB; ESPN; MSN UK - 0 Comments
Posted By Amanda Natividad - Thu 26 Jun 2008 09:46 PM PST

-- WB: Jacqueline Jourdain Hayes has been promoted to SVP-business and legal affairs for the company’s Digital Distribution division. In her new capacity she will provide counsel on acquisition, distribution…

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Microsoft Acquiring Semantic Searcher Powerset For $100 Million: Report - 0 Comments
Posted By Joseph Weisenthal - Thu 26 Jun 2008 03:04 PM PST

Well if it can’t get Yahoo’s (NSDQ: YHOO) search business… Microsoft (NSDQ: MSFT) will acquire semantic search engine Powerset for more than $100 million, according to Matt Marshall at VentureBeat.…

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Icahn: Still Waging Proxy Fight; Still Wants Microsoft Deal And Severance Plan Revoked - 0 Comments
Posted By Joseph Weisenthal - Thu 26 Jun 2008 12:47 PM PST

The real news here may be that Carl Icahn hasn’t given up yet on his uphill battle to install a slate of candidates on Yahoo’s (NSDQ: YHOO) board. In the…

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Microsoft Gives Zune Players To Students In Exchange For Research Data - 0 Comments
Posted By Amanda Natividad - Thu 26 Jun 2008 10:14 AM PST

In hopes of possibly expanding its products into schools across the country, Microsoft (NSDQ: MSFT) gave Zune players to high school and middle school students to watch videos and listen…

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Microsoft, Google And Others Agree To Electronic Health Records Standard - 2 Comments
Posted By Amanda Natividad - Wed 25 Jun 2008 06:16 PM PST

In a move designed to prompt more people to store their medical records online, Microsoft (NSDQ: MSFT), Google (NSDQ: GOOG) and several others have agreed on privacy standards to protect…

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Industry Moves: CondeNet; Microsoft; Charter; Technorati; Disney-ABC - 0 Comments
Posted By Amanda Natividad - Wed 25 Jun 2008 02:52 PM PST

-- CondeNet: After three years in the role of CFO at CondeNet CondeNast, Debi Chirichella has been upped to the new post of COO for CondeNet. The company also promoted…

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Microsoft Offered $1 Billion For Yahoo Search; Plus $8 Billion Investment; Wanted 10-Year Exclusive - 0 Comments
Posted By Rafat Ali - Wed 25 Jun 2008 02:08 PM PST

Yahoo (NSDQ: YHOO) has sent another open letter to its shareholders, in an attempt to allay any fears about renewed talks with Microsoft (NSDQ: MSFT), following the Google (NSDQ: GOOG)…

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Publicis Forms ‘Open Source’ Ad Network; Partners With AOL, Google, Yahoo, Microsoft - 0 Comments
Posted By David Kaplan - Wed 25 Jun 2008 05:32 AM PST

Paris-based ad holding company Publicis Groupe has formed an ad network relying on all four of the major ad serving systems run by Microsoft (NSDQ: MSFT), Google/DoubleClick, Yahoo (NSDQ: YHOO)…

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Microsoft-Yahoo Deal Chatter Starts Up Again; YHOO Shares Volatile - 1 Comment
Posted By Joseph Weisenthal - Tue 24 Jun 2008 10:38 AM PST

Shares of Yahoo (NSDQ: YHOO) were almost kissing $20 this morning, before perking up on fresh deal chatter. A report at TechCrunch, citing sources at both Yahoo and Microsoft (NSDQ:…

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Sorrell: Google Going From ‘Frenemy’ To ‘Froe’; WPP CEO Grills GOOG, YHOO, MSFT At Cannes - 1 Comment
Posted By David Kaplan - Fri 20 Jun 2008 04:04 PM PST

Perhaps the title of the Cannes International Advertising Festival panel—“From Metrics to Brand: Online’s Next Challenge"-- was deliberately bland. But the chance to see the outspoken WPP Group’s CEO Sir…

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Ballmer: Google Won - But It’s Still All About Search, Baby - 2 Comments
Posted By Robert Andrews - Fri 20 Jun 2008 02:31 AM PST

Steve Ballmer is still talking up Microsoft’s (NSDQ: MSFT) search ambitions, and still openly regretting its ongoing underperformance in that department. It’s a familiar doctrine but, in light of the…

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Keepin’ The Dream Alive: Yahoo Investor Wants Microsoft To Go Straight To Shareholders - 0 Comments
Posted By Joseph Weisenthal - Thu 19 Jun 2008 02:50 PM PST

You almost have to wonder: with Yahoo executives all rushing for the door at the same time, could shareholders force the company back into Microsoft’s (NSDQ: MSFT) arms? Mithras Capital,…

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Microsoft Buys TV Ad Placement Firm Navic Network - 1 Comment
Posted By Rafat Ali - Tue 17 Jun 2008 09:09 PM PST

Microsoft (NSDQ: MSFT) continues on its M&A streak, though a much smaller one: it has bought out Waltham, MA-based Navic Systems, an eight-year-old company that helps advertisers place ads on…

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Yahoo-Google: For Search Marketers, Is There Still A Reason To Go With Yahoo? - 0 Comments
Posted By Joseph Weisenthal - Tue 17 Jun 2008 12:50 PM PST

Analysts continue to unpack the ramifications of last week’s deal between Yahoo (NSDQ: YHOO) and Google (NSDQ: GOOG). First it was the antitrust perspective, which we discussed this morning. This…

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Yahoo-Google: Antitrust Outcome Hinges On Market Definition: Is It Search Ads? Online Ads? - 3 Comments
Posted By Joseph Weisenthal - Tue 17 Jun 2008 06:15 AM PST

Even though they said it wasn’t required of them, Yahoo (NSDQ: YHOO) and Google are waiting 3.5 months before implementing their agreement, just to avoid any antitrust problems. So, will…

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Microsoft Pacts With Online Video Aggregator YuMe To Handle Unsold Inventory - 0 Comments
Posted By David Kaplan - Mon 16 Jun 2008 08:05 AM PST

Microsoft (NSDQ: MSFT) has struck a deal with online video ad network YuMe that’s designed to move unsold inventory across Microsoft’s web properties. The arrangement also intends to provide improved…

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Updated: Icahn: Yahoo’s Google Deal ‘Might Have Merit’, ‘May Be Better Than Microsoft’ - 0 Comments
Posted By Robert Andrews - Mon 16 Jun 2008 12:06 AM PST

Could Carl Icahn have actually been placated by Yahoo’s picking Google over his favoured candidate, Microsoft? The proxy marshall told Reuters, in what the newswire said were his first comments…

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So, Microsoft Buys AOL Now? - 2 Comments
Posted By Joseph Weisenthal - Fri 13 Jun 2008 10:05 AM PST

It’s probably just pure fantasy, but maybe the Yahoo-Microsoft (NSDQ: MSFT) story is actually over this time (knock on wood). If so it means that the end result of Microsoft’s…

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Yahoo-Google: Analysts: Yahoo Trading Relevance For Cash; No Regulatory Slam Dunk; MSFT-YHOO Still? - 0 Comments
Posted By Joseph Weisenthal - Fri 13 Jun 2008 06:39 AM PST

You already know how the market reacted to yesterday’s news: Shares of Yahoo got slammed, as an ad deal with Google (NSDQ: GOOG) was seen as a poor substitute to…

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Google: What This Yahoo Deal Isn’t…. - 0 Comments
Posted By Rafat Ali - Thu 12 Jun 2008 06:45 PM PST

Google (NSDQ: GOOG) is trying hard to explain what this Yahoo (NSDQ: YHOO) deal isn’t, mainly to allay any regulatory fears, among other fears, and Omid Kordestani, SVP of Global…

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Google-Yahoo: Senate Antitrust’s First Reaction: Plan To Investigate Closely - 0 Comments
Posted By Rafat Ali - Thu 12 Jun 2008 06:39 PM PST

Will it or won’t it? U.S. Senator Herb Kohl (D-WI), chairman of the Senate Antitrust Subcommittee, came out with a statement this evening on the Yahoo-Google (NSDQ: GOOG) deal: “We…

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Yahoo And Google In Non-Exclusive Search Ad Deal; $250-$450 Million Extra Op Cash Flow - 0 Comments
Posted By Joseph Weisenthal - Thu 12 Jun 2008 03:20 PM PST

As expected Yahoo (NSDQ: YHOO) has announced a non-exclusive ad pact with Google (NSDQ: GOOG). In an announcement, the company says it has agreed with its arch rival to run…

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Industry Moves: Microsoft Reshuffles Interactive Entertainment With Marketing VP Bell’s Exit - 0 Comments
Posted By David Kaplan - Thu 12 Jun 2008 01:50 PM PST

Microsoft (NSDQ: MSFT) has reorganized its Interactive Entertainment Business, which houses its Xbox and Game Studios units, in the wake of the exit by Jeff Bell, who has served as…

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Microsoft On Yahoo: ‘Not Interested In Rebidding For All Of Yahoo’; Still Open To Alternative - 0 Comments
Posted By Staci D. Kramer - Thu 12 Jun 2008 01:00 PM PST

Microsoft’s (NSDQ: MSFT) response to Yahoo’s statement about ending talks (via Barron’s): “In the weeks since Microsoft withdrew its offer to acquire Yahoo!, the two companies have continued to discuss…

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Yahoo’s Talks With Microsoft Conclude; Google Search-Ad Deal Coming - 0 Comments
Posted By Staci D. Kramer - Thu 12 Jun 2008 11:38 AM PST

The Wall Street Journal and others are reporting that a search pact for Yahoo and Google (NSDQ: GOOG) is imminent. The news was first reported by TechCrunch, which says the…

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paidContent.org, flagship of the ContentNext Media network, provides global coverage of the business of digital content.

Rafat Ali
Publisher & Co-Editor

Staci D. Kramer
Co-Editor

David Kaplan
Senior Correspondent

Joseph Weisenthal
Correspondent

Robert Andrews
U.K. Editor

Amanda Natividad
Editorial Producer

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