Channel - Metrics | paidContent.org

Analytics Company Compete.com Raises $10 Million In Third Round - 1 Comment
Posted By David Kaplan - Mon 06 Aug 2007 12:50 PM PST

Web analytics company Compete.com has raised $10 million in a third round of funding, giving the company a total of $43 million in financing since 2000, Alarm Clock reported. The…

Billboard Expands Hot 100 Chart To Include Streaming Media Data - 0 Comments
Posted By David Kaplan - Fri 03 Aug 2007 06:07 AM PST

Billboard is augmenting its ranking of digital music sales for its Hot 100 chart formula by including weekly streamed and on-demand music data from Yahoo and AOL Music. The magazine…

Online Newspaper Audience Rising Twice As Fast As General Internet Population: Report - 2 Comments
Posted By David Kaplan - Tue 24 Jul 2007 09:12 AM PST

Newspapers’ online audiences are rising at twice the rate of the general internet audience, according to research by Nielsen//NetRatings for the Newspaper Association of America. The research is being used…

Audit Bureau Will Include Online ‘Audience Engagement’ In Newspaper Circ Reports - 0 Comments
Posted By Staci D. Kramer - Tue 17 Jul 2007 12:40 PM PST

Newspaper publishers may get a little ammunition this fall when, for the first time, the Audit Bureau of Circulation (ABC) includes online audience estimates. The move was approved during a…

Ad Industry Roundup: Interpublic; Nielsen; Miller; Universal/Google - 0 Comments
Posted By David Kaplan - Tue 17 Jul 2007 06:30 AM PST

-- Interpublic Starts Mobile Marketing Unit: Ad holding company Interpublic has formed Ansible, a mobile marketing agency, in a joint venture with tech company Velti. Ansible will be a stand-alone…

Nielsen To Drop Page View Ratings In Favor Of Time Spent - 2 Comments
Posted By Staci D. Kramer - Mon 09 Jul 2007 02:25 PM PST

Earlier today we wrote about IAB’s efforts to standardize web video metrics. Now, news that Nielsen/NetRatings is planning a major shift in web metrics, moving, according to the AP, from…

IAB Intends To Develop Single Standard For Audience Measurement For Web Video - 0 Comments
Posted By David Kaplan - Mon 09 Jul 2007 12:37 PM PST

Now that the Interactive Advertising Bureau has settled its dispute over general audience measurement ratings with comScore and Nielsen/NetRatings, the organization hopes to develop an industry standard for counting the…

@ OMMA: Online Video Viewers Are More Engaged, But Precise Measurements Still Difficult To Reach - 0 Comments
Posted By David Kaplan - Thu 28 Jun 2007 11:15 AM PST

More talk of metrics and the value of ads for online video at the OMMA Video conference. Recounting OPA stats on video watching, about 44 percent of internet users view…

Nielsen Considers Compulsory Internet Monitoring For Its TV Ratings Households - 1 Comment
Posted By David Kaplan - Mon 18 Jun 2007 05:56 AM PST

As The Nielsen Company prepares to complete its merger with online audience metrics firm NetRatings by the end of this month, the company is planning to make internet measurement compulsory…

IAB: Metrics Dispute Resolved; As Expected, 2006 Online Ad Revs Rose 35 Percent To $16.9 Billion - 1 Comment
Posted By David Kaplan - Wed 23 May 2007 08:51 AM PST

The Interactive Advertising Bureau says its dispute over audience measurement ratings with comScore and Nielsen//NetRatings has been resolved. The parties met last week and the IAB said it has commitments…

Facebook Popularity Surges Amongst UK Social Net Users - 2 Comments
Posted By Robert Andrews - Wed 23 May 2007 08:18 AM PST

New data has confirmed Facebook as the fast-moving social network to watch in the UK. On share of social network visits, the former campus-only net is only the third-placed site…

@ NAA: Newspaper Web Site Traffic Growing Nearly Twice As Fast As Overall Online: Report - 2 Comments
Posted By Staci D. Kramer - Mon 07 May 2007 07:54 AM PST

The Newspaper Association of America (NAA) opened its national convention today with the requisite study/press release: a custom analysis by Nielsen/Net Ratings.NetView shows the newspaper web site audience is growing…

NBCU Searches For Solutions Beyond CPMs - 0 Comments
Posted By Staci D. Kramer - Thu 03 May 2007 10:44 PM PST

NBCU would rather charge advertisers based on effectiveness than CPMs, according to Beth Comstock, president of integrated media. ClickZ has an account of her remarks during a q-and-a at a…

IAB Schedules Metrics Summit With comScore And NetRatings - 0 Comments
Posted By David Kaplan - Tue 01 May 2007 08:49 AM PST

Nielsen NetRatings and comScore have agreed to attend a summit organized by the Interactive Advertising Bureau to sort out differences over online audience measurement practices, according to IAB. Since IAB…

Nielsen Buying Remainder Of BuzzMetrics; Plans To Merge Online Operations Into One Unit - 0 Comments
Posted By David Kaplan - Tue 01 May 2007 05:34 AM PST

The Nielsen Company, which already owns 58 percent of user-gen media measurement firm BuzzMetrics, is buying the remaining 42 percent of the company. Nielsen also hopes to complete its purchase…

Industry Moves: Wright Heads Turner’s Content Creation Group; CBS Interactive Adds Research Power - 0 Comments
Posted By Staci D. Kramer - Tue 24 Apr 2007 08:23 AM PST

Turner: Michael Wright, head of original programming for TNT and TBS for the past several years, has been promoted to SVP of the reorganized and renamed Content Creation Group. Wright…

NetRatings And Comscore Respond To IAB Critique Of Research Methods - 1 Comment
Posted By David Kaplan - Mon 23 Apr 2007 09:11 PM PST

Answering the Interactive Advertising Bureau’s call for an independent audit of the respective audience methodologies of comScore and Nielsen/NetRatings, the two companies say they are currently at various stages of…

IAB Calls For Audits Of comScore And Nielsen/NetRatings Measurement Methods - 1 Comment
Posted By David Kaplan - Fri 20 Apr 2007 04:00 PM PST

Citing a lack of transparency and archaic methodologies, the Interactive Advertising Bureau has initiated a campaign to press comScore and Nielsen/NetRatings to submit to a third-party audit of their audience…

World Of Warcraft Grabs 75 Percent Of MMO Time - 2 Comments
Posted By James Quintana Pearce - Thu 12 Apr 2007 06:45 PM PST

Xfire, which connects gamers and lets them know when their friends are playing, has released some statistics about the usage of online games—and it’s no surprise that World of Warcraft…

comScore Hopes New Metric Will Add Clarity—And Please Publishers, Hold Off Auditor - 2 Comments
Posted By Jimmy Guterman - Thu 15 Mar 2007 07:06 AM PST

Despite the promise that measuring an online audience would be much easier than doing so in other media, it’s still pretty hard to figure out how many people are visiting…

For 2007, Portals Are Back, Pageviews Are Dead: Report - 2 Comments
Posted By David Kaplan - Tue 13 Mar 2007 07:34 AM PST

In 2006, portals experienced a rebirth, with ad spending for that segment leaping to 24 percent from 13 percent, according to figures contained in Avenue A/Razorfish’s 2007 Digital Outlook Report.…

MTV.com Serves Nearly 170 Million Streams In First Two Months Of ‘07; Overdrive Gets Overridden - 1 Comment
Posted By Staci D. Kramer - Sun 11 Mar 2007 02:41 PM PST

With all the emphasis on external video deals that did (Joost) and didn’t (YouTube) happen, it’s a little easy to forget that among the major goals at MTVN are getting…

Armstrong: Google Looks For More Integration Between Its Products And Advertising - 1 Comment
Posted By David Kaplan - Thu 22 Feb 2007 07:08 PM PST

Since the web is open 24 hours a day, why shouldn’t its advertising be open, too, Tim Armstrong, VP for Google’s national sales, asked during an investors’ Q&A at the…

Music Roundup: Charts To Reflect Reality, Nora Jones Perseveres, and The Police Looked Really Old - 2 Comments
Posted By Jimmy Guterman - Tue 13 Feb 2007 05:15 AM PST

The bloated Grammy Awards show Sunday night did not reflect the many changes happening in the music business now. In the UK, the BBC reports that the main sales charts…

FM Media Claims $10-Plus Million In 2006 Sales; Joins With ComScore In Metrics Test - 0 Comments
Posted By Staci D. Kramer - Sun 04 Feb 2007 04:20 PM PST

Federated Media had more than $10 million in sales last year, John Battelle told BusinessWeek. Battelle is predicting a fivefold increase in 2007—and profitability. The blog ad network keeps 40…

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