More talk of metrics and the value of ads for online video at the OMMA Video conference. Recounting OPA stats on video watching, about 44 percent of internet users view…

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As The Nielsen Company prepares to complete its merger with online audience metrics firm NetRatings by the end of this month, the company is planning to make internet measurement compulsory…

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The Interactive Advertising Bureau says its dispute over audience measurement ratings with comScore and Nielsen//NetRatings has been resolved. The parties met last week and the IAB said it has commitments…

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New data has confirmed Facebook as the fast-moving social network to watch in the UK. On share of social network visits, the former campus-only net is only the third-placed site…

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The Newspaper Association of America (NAA) opened its national convention today with the requisite study/press release: a custom analysis by Nielsen/Net Ratings.NetView shows the newspaper web site audience is growing…

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NBCU would rather charge advertisers based on effectiveness than CPMs, according to Beth Comstock, president of integrated media. ClickZ has an account of her remarks during a q-and-a at a…

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Nielsen NetRatings and comScore have agreed to attend a summit organized by the Interactive Advertising Bureau to sort out differences over online audience measurement practices, according to IAB. Since IAB…

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The Nielsen Company, which already owns 58 percent of user-gen media measurement firm BuzzMetrics, is buying the remaining 42 percent of the company. Nielsen also hopes to complete its purchase…

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Turner: Michael Wright, head of original programming for TNT and TBS for the past several years, has been promoted to SVP of the reorganized and renamed Content Creation Group. Wright…

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Answering the Interactive Advertising Bureau’s call for an independent audit of the respective audience methodologies of comScore and Nielsen/NetRatings, the two companies say they are currently at various stages of…

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Citing a lack of transparency and archaic methodologies, the Interactive Advertising Bureau has initiated a campaign to press comScore and Nielsen/NetRatings to submit to a third-party audit of their audience…

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Xfire, which connects gamers and lets them know when their friends are playing, has released some statistics about the usage of online games—and it’s no surprise that World of Warcraft…

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Despite the promise that measuring an online audience would be much easier than doing so in other media, it’s still pretty hard to figure out how many people are visiting…

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In 2006, portals experienced a rebirth, with ad spending for that segment leaping to 24 percent from 13 percent, according to figures contained in Avenue A/Razorfish’s 2007 Digital Outlook Report.…

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With all the emphasis on external video deals that did (Joost) and didn’t (YouTube) happen, it’s a little easy to forget that among the major goals at MTVN are getting…

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Since the web is open 24 hours a day, why shouldn’t its advertising be open, too, Tim Armstrong, VP for Google’s national sales, asked during an investors’ Q&A at the…

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The bloated Grammy Awards show Sunday night did not reflect the many changes happening in the music business now. In the UK, the BBC reports that the main sales charts…

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Federated Media had more than $10 million in sales last year, John Battelle told BusinessWeek. Battelle is predicting a fivefold increase in 2007—and profitability. The blog ad network keeps 40…

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Dow Jones (NYSE: DJ) showed improvement in what turned out to be a busy fourth quarter—acquiring the rest of Factiva, selling some regional papers. Excluding singular events, the company turned…

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Don’t think I remember a week when people cared this much about digital music numbers. After all the fuss about iTunes sparked by people jumping wrong side up on a…

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Following yesterday’s news that FIM topped Yahoo in comScore Media Metrix page views for the first time, BetaNews has a solid look at the effects on traffic of switching to…

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It would be easy to report a couple of stat-based stories making the rounds—iTunes sales slowing and FIM beating Yahoo in page views —simply by repeating them. Too easy. Let’s…

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Well, MySpace is happy, Yahoo is not: measurement firm hitwise came out with some numbers yesterday saying MySpace is  the most visited domain on the Internet for US Internet users.…

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So says an IAB and PwC study: it surged 38 percent to a record $3.9 billion in Q1 this year. Sequentially, the Q1 Internet ad revenue were up 6 percent…

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An estimated 30 million U.S. internet users listen to online radio; the numbers and the niche targeting ability should make it an attractive advertising option. But online radio stations are…

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