Metrics

Media Intelligence Firm Biz360 Raises $10 Million - 0 Comments
Posted By Joseph Weisenthal - Mon 12 May 2008 10:35 AM PST

Biz360, a market and media intelligence firm specializing in the web, has raised $10 million Foundation Capital, along with past backers Granite Ventures and Scale Venture Partners. According to peHUB,…

Editors Warm To Free Model, Plan Integration, Fear Youth Drop-Off - 0 Comments
Posted By Robert Andrews - Sun 04 May 2008 04:00 PM PST

You’re reading it here first… The number of newspaper editors who believe news will become an entirely free commodity - both online and in print - is growing. This year’s…

Nielsen Finally Combines Mobile Web Traffic With PC Online Use - 0 Comments
Posted By David Kaplan - Fri 02 May 2008 09:50 AM PST

Nielsen has released a new reporting service that combines audience measurement for online and mobile called TotalWeb. The service, which is operated by the Nielsen Online unit, claims to show…

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ComScore: Defending The Google ‘Miss’; Value Of Third-Party Data Debated - 1 Comment
Posted By Joseph Weisenthal - Fri 18 Apr 2008 12:06 PM PST

After taking a beating last night, comScore (NSDQ: SCOR) is out defending itself from the charge that its Google (NSDQ: GOOG) paid click numbers were inaccurate. In a post on…

comScore Shares Sink After Blowing Google Call - 3 Comments
Posted By Joseph Weisenthal - Thu 17 Apr 2008 04:45 PM PST

More on the “gotcha mongers” theme: So who was the big loser from this evening’s Google (NSDQ: GOOG) report? It looks like comScore (NSDQ: SCOR). The traffic analysis firm had…

Broadband Content Bits: MySpace Latino; MSNBC Streams; Nielsen’s VideoCensus; CelebTV-thePlatform - 0 Comments
Posted By Amanda Natividad - Tue 08 Apr 2008 05:14 PM PST

-- MySpace builds out new Hispanic sites: The Fox Interactive social network says it is building on the bilingual MySpace Latino site it launched last year with eight new communities…

YouTube Insight Tool Provides Existential Answers To A Video’s Life - 0 Comments
Posted By David Kaplan - Thu 27 Mar 2008 05:25 AM PST

YouTube says it has a new analytics tool that will answer the existential questions its video creators have always been curious about: Who’s watching this? Where do viewers come from?…

Traffic On Portals’ TV Sites Fall In February; Decline Pinned On Writers’ Strike - 0 Comments
Posted By David Kaplan - Tue 25 Mar 2008 07:35 AM PST

The lingering effects of the writers’ strike are being blamed for moderate declines in the major portals’ TV video sites’ February traffic numbers, according to Nielsen Online research cited by…

Online Traffic Analytics Firm Compete Bought by TNS For Up To $150 Million - 1 Comment
Posted By Rafat Ali - Mon 03 Mar 2008 09:06 AM PST

Compete, the Boston- based online traffic analytics firm, has been bought by UK-based market research and intelligence firm Taylor Nelson Sofres, for a total that could go up to $150…

comScore: About That Google Sell-Off We Started; No Slowdown For Google Or Online Ad Industry - 0 Comments
Posted By David Kaplan - Fri 29 Feb 2008 12:42 PM PST

A comScore (NSDQ: SCOR) report indicating a decline in Google’s January click-through rates helped send the search giant’s stock similarly downward earlier this week. Aside from shaking up investors, the…

Peanut Labs Raises $3.2 Million First Round For Online Market Research - 0 Comments
Posted By Joseph Weisenthal - Tue 19 Feb 2008 10:22 AM PST

SF-based Peanut Labs, a provider of digital market research into the “Gen-Y” demographic, has raised a $3.2 million first round from Leapfrog Ventures and BV Capital. The company has developed…

Nielsen Buys iTV And VOD Analytics Firm Audience Analytics - 0 Comments
Posted By Rafat Ali - Mon 18 Feb 2008 10:40 AM PST

Nielsen, after its rebranding efforts and under new ownership, has been on an acquisitions tear on its mainstay analytics side: it bought mobile analytics firm Telephia and blog buzz firm…

Nielsen TV Panels To Include Online Shows; A ‘First Step’ To Measuring All Video Watching - 0 Comments
Posted By David Kaplan - Tue 12 Feb 2008 09:58 AM PST

The Nielsen Company will begin measuring TV viewing on the PC as part of its TV ratings panel by the end of this year, AdAge reported. The company is describing…

WPP Takes Stake In Engagement Metrics Firm NuConomy - 1 Comment
Posted By David Kaplan - Mon 11 Feb 2008 11:21 AM PST

WPP Group’s digital investment arm has bought an unspecified stake in web-analytics company NuConomy, according to Thomson Financial. The amount was not disclosed. NuConomy, an Israeli startup with offices in…

Nielsen Takes Stake In Brainwave Researcher NeuroFocus - 1 Comment
Posted By David Kaplan - Fri 08 Feb 2008 03:11 PM PST

Nielsen not only wants to measure what you watch, it wants to know what you think. The audience measurement company announced that it has made a “strategic investment” in NeuroFocus,…

Nielsen Debuts VOD Service With Comcast; Picks TWC’s Haymes To Head Online Copyright Monitor - 0 Comments
Posted By David Kaplan - Fri 25 Jan 2008 09:44 AM PST

With TiVo (NSDQ: TIVO), Google (NSDQ: GOOG) and others turning their attention to real-time on-demand audience measurement, The Nielsen Company has been trying to counter the challenge with some VOD…

Music Biz Pushes Piracy Blame To ISPs; Digital Sales Up 40 Percent - 6 Comments
Posted By Robert Andrews - Thu 24 Jan 2008 05:10 AM PST

We said in December the music industry would this year start to shift blame for piracy on to ISPs. As of today - and buoyed by recent similar French moves…

Online Measurement Firm Quantcast Gets $20 Million Funding - 0 Comments
Posted By Rafat Ali - Mon 21 Jan 2008 06:50 PM PST

Quantcast, the San Francisco-based online traffic measurement firm, has received a big $20 million second round funding. The round was led by Founders Fund (Peter Thiel’s fund) and Polaris Venture…

Yahoo, NYT And MySpace Remain On Top Of The Charts: Confusing Slice Of The Stats Pie - 1 Comment
Posted By Joseph Weisenthal - Thu 17 Jan 2008 10:25 PM PST

Questions about the accuracy of online traffic data are well known, though new numbers never fail generate a discussion. A batch of new charts have been making the rounds, and…

Ad Industry Roundup: Writers’ Strike; Job Ads; DVR Impact; Google - 0 Comments
Posted By David Kaplan - Fri 11 Jan 2008 02:26 PM PST

-- Internet Not Benefiting From Writers’ Strike: There’s been a lot of talk of content and ad spending shifting to the internet due to the nine-week-old writers’ strike, especially since…

Digital Music Sales To Offset Physical Decline By 2010? - 0 Comments
Posted By Robert Andrews - Tue 08 Jan 2008 08:21 AM PST

From our sister site paidContent:UK: European digital music sales will finally make up for CDs’ shortfall in 2010, according to Jupiter Research’s latest forecast for the continent. -- Losses: While…

MLBAM Wants Nielsen Online Data Thrown Out; Nielsen Says Take A Hike - 0 Comments
Posted By David Kaplan - Mon 07 Jan 2008 02:16 PM PST

MLB Advanced Media CEO Bob Bowman, citing inaccuracies over MLB.com’s audience measurements, wants Nielsen Online to stop including the baseball site in its coverage, Mediaweek reports. Nielsen Online’s response is,…

@ IAB Forum: CBS’ Poltrack: The Search For The Perfect, All-Encompassing Metric Is Over - 0 Comments
Posted By David Kaplan - Thu 29 Nov 2007 12:35 PM PST

It’s time to stop the quest for the all-in-one perfect data point. At least, that was the general consensus at an afternoon panel at the IAB Audience Measurement Leadership Forum…

@ IAB Forum: WDIG’s Wadsworth: Old Measurement Models Restrict The Flow Of Online Ad Dollars - 1 Comment
Posted By David Kaplan - Thu 29 Nov 2007 08:22 AM PST

Considering the amount of time consumers spend online - comparable to TV viewing and significantly higher than print and radio - online media companies find themselves vexed that the amount…

French Audience Researcher Mediametrie Aims For Portable Tracking Of Across Media - 0 Comments
Posted By David Kaplan - Mon 26 Nov 2007 08:15 AM PST

French audience survey company Médiamétrie is entering the race to capture data tracking consumers’ complete media usage habits. In early 2008, the company will begin expanding its ratings coverage with…