MTV Networks (NYSE: VIA), now better known for creating series like The Hills than bringing the world the next Thriller video, is launching a new social net site tomorrow called…

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While the story of marketers shifting their ad spend from traditional media to digital media has been fairly constant, not all ad categories have been aggressive in making the switch.…

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Despite shifting focus to an ad-supported business and ad network years ago, AOL (NYSE: TWX) can’t seem to shake the image of being known as that dial-up ISP. So rather…

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-- Senator likens ad targeting to government wiretaps: Two weeks after privacy objections led Charter Communications (NSDQ: CHTR) to drop its ad targeting experiment with NebuAd, the Senate Commerce Committee…

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While Lehman analyst Anthony DiClemente expects digital media to thoroughly cannibalize major entertainment company’s DVD sales, Disney (NYSE: DIS) still has hopes that interactivity and social media can breathe life…

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With the U.S. ad market sputtering, domestic web publishers are discovering that there’s a big world out there. But for those who don’t have established ad sales teams in other…

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Yahoo’s (NSDQ: YHOO) long-tested contextual ad and targeting service—initially dubbed Apex, then AMP last April—needs another name. ClickZ reported that because ad network operator Collective Media unveiled its own AMP…

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While NBC Universal (NYSE: GE) is raking in millions from advertising commitments for its TV, online and mobile phone coverage of the Summer Olympics games next month, the network hopes…

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Celebrity-oriented news sites have grown substantially over the past year—*comScore* says the category’s traffic has grown 31 percent from May 2007 to May 2008. So while the space has been…

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AOL’s (NYSE: TWX) Platform-A is trying to entice developers to make apps that carry its ads by promising guaranteed rates for CPMs on Facebook and Bebo, which AOL bought for…

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A lot of companies starting websites in the womens’ and health areas are aiming primarily on attracting ad dollars. But the established Women’s Health is betting that it can keep…

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(with David Kaplan) Yahoo’s (NSDQ: YHOO) new U.S. head Hilary Schneider and her new direct report Scott Moore spent some time on the phone with paidContent this afternoon in full…

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Paris-based ad holding company Publicis Groupe has formed an ad network relying on all four of the major ad serving systems run by Microsoft (NSDQ: MSFT), Google/DoubleClick, Yahoo (NSDQ: YHOO)…

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Forecasters like eMarketer may be predicting that social nets might not rake in as many ad dollars as previously thought, but Facebook is betting that deals like the one that…

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Crispin Porter + Bogusky, the Miami-based creative shop behind campaigns like Burger King’s Subservient Chicken, has bought interactive agency texturemedia, Adweek reported. The Boulder, Colorado-based texturemedia will add its website…

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When it comes to big spenders of online display ads, forget Procter & Gamble or General Motors: the biggest buyer is the University of Phoenix, a for-profit institution which devotes…

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Not a target company we usually cover, but the buyer is closely followed in the media industry: Greenfield Online, the online market research and surveys company, is being bought by…

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Back in January, Advertising Age named Tribal DDB the global agency of the year—the first digital shop to receive that honor. While the award had more to do with Tribal…

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Torstar Digital, the online arm of Canadian media company Torstar Corp., has acquired fellow Toronto resident EyeReturn Marketing. Terms were not disclosed. Torstar says it plans to keep the eight-year-old…

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Microsoft (NSDQ: MSFT) has reorganized its Interactive Entertainment Business, which houses its Xbox and Game Studios units, in the wake of the exit by Jeff Bell, who has served as…

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Now that its online programming is ready to go, Warner Brothers Television Group has lined up a roster of distribution partners: Dailymotion, Joost, Sling Media, TiVo (NSDQ: TIVO) and Veoh…

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After struggling for more than a year to attract advertisers, cable TV networks and radio stations to its Online Media Exchange, eBay (NSDQ: EBAY) has decided to close it down,…

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-- *Washington Post* Company: Chairman and CEO Donald Graham went inside for a successor to longtime CFO Jay Morse. Hal Jones will succeed Morse as SVP-finance and CFO of The…

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When it comes to all the tropes the broadcast networks continue to cling to, the national evening news shows are arguably the most in need of drastic change. As the…

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-- IPG’s investment strategy: Forget Interpublic Group’s ad strategy; their investment activity is much more interesting… At the Deutsche Bank conference this week, IPG CEO Michael Roth reviewed the company’s…

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