Marketing

Sex And The Single Site: Turner’s TheFrisky Likes The Single Life, For Now - 0 Comments
Posted By David Kaplan - Fri 16 May 2008 12:32 PM PST

Last month, after AOL’s (NYSE: TWX) stealth work on an edgy women’s lifestyle site, one of our readers pointed us to TheFrisky.com as a beta version of the site AOL…

More On WPP-Yahoo Exchange Deal: Walrath: ‘We’ve Reached Scale’ - 0 Comments
Posted By David Kaplan - Fri 16 May 2008 03:35 PM PST

Although WPP CEO Sir Martin Sorrell coined the term “frenemy” to describe Google’s (NSDQ: GOOG) relationship to the ad industry, to a lesser degree the the word was often applied…

Online Marketing System Hubspot Raises $12 Million Second Round Funding - 0 Comments
Posted By David Kaplan - Fri 16 May 2008 07:50 AM PST

Hubspot, a maker of online marketing tools, has secured $12 million in a second round led by Matrix Partners. Previous backer General Catalyst also participated in the latest round. The…

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CBS-CNET: Ad Execs Bless The Marriage, Adding ‘CBS Isn’t Getting Any Younger’ - 2 Comments
Posted By David Kaplan - Thu 15 May 2008 07:30 PM PST

As a TV company, CBS (NYSE: CBS) has long skewed older, a notion CEO Les Moonves has both embraced and bristled at. The company’s $1.8 billion purchase of CNET (NSDQ:…

Time Inc. Revives Health.com Brand - 1 Comment
Posted By David Kaplan - Thu 15 May 2008 10:00 AM PST

Time Inc. is relaunching its Health.com brand on Monday, tapping into the growing online health news and community trend. The site is tied to the media company’s Health print pub,…

@ CBS Upfront: A Symphony Of Radio, Outdoor, Digital, And, Oh Right, TV - 0 Comments
Posted By David Kaplan - Wed 14 May 2008 01:38 PM PST

I’m seated on in a second-tier balcony at Carnegie Hall, a location that CBS Corp. President/CEO Les Moonves references as metaphor for “the orchestra of media offerings” the company is…

Facebook Agonistes: Advertisers, Adults, Developers Pulling Back; Banking On Global - 0 Comments
Posted By David Kaplan - Wed 14 May 2008 10:28 AM PST

While it looked as if Facebook might have rebounded quickly from its Beacon debacle last fall, Fortune contends the revolution is steadily losing steam. The site grew 12-fold since opening…

Turner Upfront: We’ve Got Contextual Ads! For TV! - 0 Comments
Posted By David Kaplan - Wed 14 May 2008 06:05 AM PST

Not all the networks were skimping on their presentations to advertisers this week. David Levy, president of Turner Broadcasting Sales and Turner Sports, kicked off the Time Warner (NYSE: TWX)…

TNS To WPP: What Part Of No Don’t You Understand? - 0 Comments
Posted By David Kaplan - Tue 13 May 2008 03:26 PM PST

Despite increasing its bid to $1.938 billion (£996 million) from $1.844 billion (£948 million), WPP Group has been rejected a second time by audience measurement firm Taylor Nelson Sofres, The…

Ad Industry Roundup: DVRs; Online Ad Prices; Starcom MediaVest; Platform-A - 0 Comments
Posted By David Kaplan - Tue 13 May 2008 06:55 AM PST

-- DVR viewers watch online ads, but don’t pay attention: Google-owned DoubleClick’s research arm, Performics, recently completed a survey of DVR owners that acknowledges wide ad-skipping. But the study makes…

@ NBC Upfront: Under A Soggy Tent, The TV Upfront Moves To Its Next Stage - 3 Comments
Posted By David Kaplan - Mon 12 May 2008 04:13 PM PST

As promised, NBC Universal (NYSE: GE) did not host the usual bombastic stage show for this year’s upfront. Instead, attendees had to navigate through a crowded maze of lights and…

Social Networks And Profitability: Facebook, MySpace Look Beyond Ads - 1 Comment
Posted By David Kaplan - Mon 12 May 2008 11:40 AM PST

Much has been made about Facebook’s $15 billion valuation, but when will it start making some actual profits? Mike Murphy, the social net’s VP of media sales, tells USAT that’s…

Ad Services Supplier DG Fastchannel Buys Digital Marketer Enliven For $98 Million - 0 Comments
Posted By David Kaplan - Thu 08 May 2008 08:34 PM PST

Ad services provider DG FastChannel has purchased Enliven Marketing Technologies for about $98 million in a stock-for-stock transaction. Under the terms of the deal, DG Fastchannel’s payout covered Enliven’s $4.5…

@ MTV Upfront: Jon Stewart On The Big Ad Show: ‘I Thought We Don’t Do These Anymore’ - 0 Comments
Posted By David Kaplan - Thu 08 May 2008 01:06 PM PST

MTV Networks (NYSE: VIA) is bringing out as many diverse stars as possible for what is nevertheless considered a more scaled down upfront presentation this year. Justin Timberlake, Samuel…

Microsoft Tries For Residual Buzz With Online Video Contest - 0 Comments
Posted By David Kaplan - Thu 08 May 2008 09:21 AM PST

With Microsoft (NSDQ: MSFT) getting its most positive presentation from the Apple (NSDQ: AAPL) ads starring comedian John Hodgman as the hapless “PC,” the company is going the user-gen route…

Entertainment Ad Net Giant Realm Gets $2 Million Funding, Closes First Round With $5.5 Million - 0 Comments
Posted By David Kaplan - Wed 07 May 2008 09:01 PM PST

Video game vertical ad net GiantRealm has raised $2 million from Softbank for a total first round of $5.5 million, the company says. This latest infusion comes about two months…

Earnings: ValueClick Q1 Profits Gain 3.2 Percent, Revs Up 12 Percent - 1 Comment
Posted By David Kaplan - Tue 06 May 2008 01:21 PM PST

Online ad firm ValueClick (NSDQ: VCLK) posted modestly higher Q1 net income of $19.2 million, or $0.19 per diluted common share, a 3.2 percent gain over last year’s $18.6 million,…

Despite Being Rebuffed By TNS, WPP Continues To Hold On; Higher Offer Expected - 0 Comments
Posted By David Kaplan - Tue 06 May 2008 08:27 AM PST

Although WPP Group’s $1.9 billion offer to acquire audience researcher Taylor Nelson Sofres was rejected over the the weekend, the UK ad holding firm is still pressing the TNS’ board…

@ CBS Radio Presentation: New Play.It Media Player Offers Personalization, Contextual Ads - 0 Comments
Posted By David Kaplan - Mon 05 May 2008 02:35 PM PST

After a brief introduction from Les Moonves, CBS Corp.’s (NYSE: CBS) president and CEO, CBS Radio executives took the stage attempting to convince advertisers that radio is not dead. Dan…

FIM Aims For Local Advertisers With Self-Serve Ad Offerings - 0 Comments
Posted By David Kaplan - Mon 05 May 2008 07:42 AM PST

As it continues to refine and expand its range of ad offerings, Fox Interactive Media (NYSE: NWS) is turning to local TV stations in the Fox family to help it…

Audience Measurement Firm TNS Rejects WPP’s $1.9 Billion Offer - 0 Comments
Posted By David Kaplan - Mon 05 May 2008 06:07 AM PST

Audience measurement firm Taylor Nelson Sofres has rejected WPP Group’s $1.9 billion (£1 billion) offer as “opportunistic” and undervaluing the company, telegraph.co.uk reported. TNS has been trying to merge with…

SEM Firm Search Agency Sells Stake To PE Firm JMI Equity - 0 Comments
Posted By Rafat Ali - Fri 02 May 2008 10:31 AM PST

The Santa Monica, CA-based search marketing firm The Search Agency (TSA) has received a strategic investment from private equity firm JMI Equity. The amount was undisclosed. TSA provides search optimization…

ABC.com Testing Multiple Commercials For Online TV Episodes - 0 Comments
Posted By David Kaplan - Fri 02 May 2008 04:43 AM PST

Disney-ABC Television Group plans to test viewer reaction to the presence of multiple commercials within long-form online videos on its ABC.com streaming media player, THR reports. It’s fairly standard for…

Industry Moves: Ziff Davis Media Brings Back Tech Marketing Exec Weedfald As President - 0 Comments
Posted By David Kaplan - Thu 01 May 2008 07:37 PM PST

Ziff Davis Media, having just wrapped up its Chapter 11 bankruptcy case, can now get back to the business of running a struggling tech publishing company. To help right things,…

Industry Moves: Microsoft Names MSN Branded Entertainment Head Troberman To Digital Marketing Post - 0 Comments
Posted By David Kaplan - Thu 01 May 2008 03:02 PM PST

Microsoft is moving Gayle Troberman from her post handling MSN’s branded entertainment programming in the online services group to the consumer marketing group, where she will run the digital marketing…