paidContent.org - The Economics of Content
Posted By Rafat Ali - Wed 16 Apr 2008 10:34 PM PST
Yahoo’s (NSDQ: YHOO) two week test of using Google’s (NSDQ: GOOG) search ad technology is bearing positive results a week into it, thus possibly giving the belabored Internet giant some…
Posted By David Kaplan - Wed 16 Apr 2008 08:25 PM PST
The “gotcha mongers” are having a field day with this: a little over four months after opening up its ad revenue sharing “partner program,” YouTube says that it has paid…
Posted By Joseph Weisenthal - Wed 16 Apr 2008 11:02 AM PST
Do you know what tomorrow is? Yep, it’s the day folks can stop trying to define the meaning of life from every scrap of Google-related data that comes out. Instead,…
Posted By Joseph Weisenthal - Mon 14 Apr 2008 05:21 PM PST
With 26 percent search market share, up from 17 percent a year ago, Google (NSDQ: GOOG) has done better than some other Western internet firms in trying to crack the…
Posted By David Kaplan - Mon 14 Apr 2008 02:21 PM PST
After a few delays coming out of beta, Google TV Ads plans to end its closed trial in the next few weeks by opening up the cable TV media buying…
Posted By Joseph Weisenthal - Thu 10 Apr 2008 06:47 PM PST
Today was almost eerily quiet after yesterday’s rapid-fire flurry of news… However WSJ is reporting that the Yahoo (NSDQ: YHOO) board is set to meet tomorrow (Friday) to discuss Microsoft’s…
Posted By Joseph Weisenthal - Thu 10 Apr 2008 06:26 AM PST
Who knows how the market will ultimately judge the latest news, but the snap reaction goes something like this. Yahoo (NSDQ: YHOO) is an obvious beneficiary, up about 2.6 percent…
Posted By Joseph Weisenthal - Thu 10 Apr 2008 05:00 AM PST
With the Microsoft-Yahoo-Google (NSDQ: GOOG) dance so fluid, analyst reports are going stale pretty fast. Whereas just a couple days ago, most analysts were debating “what price” a deal would…
Posted By David Kaplan - Wed 09 Apr 2008 08:30 PM PST
A number of online ad industry execs expressed extreme skepticism that Yahoo (NSDQ: YHOO) is serious about pursuing a larger, more long-term outsourcing arrangement with Google on paid search. Yahoo…
Posted By Rafat Ali - Wed 09 Apr 2008 06:50 PM PST
This just gets better and better by the second: now Microsoft (NSDQ: MSFT) and News Corp (NYSE: NWS) are in talks about combining forces to bid for Yahoo (NSDQ: YHOO),…
Posted By David Kaplan - Wed 09 Apr 2008 03:47 PM PST
Google (NSDQ: GOOG), Yahoo (NSDQ: YHOO), AOL (NYSE: TWX), Facebook, Comcast (NSDQ: CMCSA) and others have banded together to fight a proposed bill in the New York State Legislature that…
Posted By Rafat Ali - Wed 09 Apr 2008 02:53 PM PST
Update: Now WSJ is reporting the same thing, three hours later: that Yahoo (NSDQ: YHOO) and AOL (NYSE: TWX) are in serious advanced talks on combining. Under the plan being…
Posted By Joseph Weisenthal - Wed 09 Apr 2008 01:45 PM PST
Microsoft has weighed in on this evening’s announcement, claiming that the agreement gives Google (NSDQ: GOOG) 90 percent of the online ad market, and thus makes the market “far less…
Posted By Joseph Weisenthal - Wed 09 Apr 2008 12:15 PM PST
Update: And it’s official. Yahoo (NSDQ: YHOO) will begin a limited test of AdSense for Search -- The test will only apply to US searches off of Yahoo.com, and…
Posted By Robert Andrews - Tue 08 Apr 2008 03:24 AM PST
Europe’s Article 29 Working Party on data privacy, which advises the European Commission executive, has concluded search engines should reduce the time for which they store users’ records to six…
Posted By David Kaplan - Mon 07 Apr 2008 07:27 PM PST
-- The ‘Google Slap’: positive or negative?: The debate over Google’s (NSDQ: GOOG) changes to its AdWords program continued to go back and forth last week. Bernstein Research analyst Jeffrey…
Posted By Joseph Weisenthal - Mon 07 Apr 2008 05:31 PM PST
-- Seattle Times: The Seattle Times Company has announced 200 job cuts at its flagship paper, 131 of which will come in the form of layoffs. Publisher Frank Blethen and…
Posted By Rafat Ali - Wed 02 Apr 2008 01:30 PM PST
Google (NSDQ: GOOG), which just finished its $3.4 billion acquisition of DoubleClick and has publicly said will do some layoffs, will dispense with about 300 U.S. employees, reports NYT. This…
Posted By Staci D. Kramer - Wed 02 Apr 2008 10:04 AM PST
Just got off the phone with Douglas Merrill, the Google (NSDQ: GOOG) CIO who is leaving what he called “the best CIO job in the world” to join EMI as…
Posted By Rafat Ali - Tue 01 Apr 2008 04:01 PM PST
Another high profile Google (NSDQ: GOOG) departure: VP of Engineering Douglas Merrill has left the online giant and joined the embattled music label EMI as its president of its digital…
Posted By Joseph Weisenthal - Fri 28 Mar 2008 01:55 AM PST
Blekko, a search startup from ex-Topix founder Rich Skrenta, has raised $925,000 of a planned $3 million second round, says peHUB. Investors include Ron Conway and Marc Andreesen. The company,…
Posted By Joseph Weisenthal - Thu 27 Mar 2008 05:25 AM PST
Last month, some ugly paid clicks data from comScore helped trigger a sell-off in Google (NSDQ: GOOG) shares, though the reaction prompted the research firm to suggest that its data…
Posted By David Kaplan - Thu 27 Mar 2008 05:25 AM PST
YouTube says it has a new analytics tool that will answer the existential questions its video creators have always been curious about: Who’s watching this? Where do viewers come from?…
Posted By David Kaplan - Wed 26 Mar 2008 05:58 PM PST
-- Yahoo HotJobs introduces ranked searches: A dismal economy inevitably tends to lead to more job seekers, so perhaps Yahoo (NSDQ: YHOO) has timed the launch of HotJobs’ new search…
Posted By Joseph Weisenthal - Tue 25 Mar 2008 02:39 PM PST
In its preliminary proxy filing this evening, Google (NSDQ: GOOG) confirmed a past rumor, while adding a dollar figure to a past merger. It also address the usual matters of…
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paidContent.org, flagship of the ContentNext Media network, provides global coverage of the business of digital content.
Rafat Ali
Publisher & Co-Editor
Staci D. Kramer
Co-Editor
David Kaplan
Senior Correspondent
Joseph Weisenthal
Correspondent
Robert Andrews
U.K. Editor
Amanda Natividad
Editorial Producer
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