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Yahoo’s Google Test Positive; Moving Closer To An Alternative? - 0 Comments
Posted By Rafat Ali - Wed 16 Apr 2008 10:34 PM PST

Yahoo’s (NSDQ: YHOO) two week test of using Google’s (NSDQ: GOOG) search ad technology is bearing positive results a week into it, thus possibly giving the belabored Internet giant some…

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Fodder: YouTube Doles Out $1 Million In Ad Rev Share; CPMs Nowhere In Range - 3 Comments
Posted By David Kaplan - Wed 16 Apr 2008 08:25 PM PST

The “gotcha mongers” are having a field day with this: a little over four months after opening up its ad revenue sharing “partner program,” YouTube says that it has paid…

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Earnings Preview: Google Q1 On Tap - 1 Comment
Posted By Joseph Weisenthal - Wed 16 Apr 2008 11:02 AM PST

Do you know what tomorrow is? Yep, it’s the day folks can stop trying to define the meaning of life from every scrap of Google-related data that comes out. Instead,…

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Google Plans Social Networking, Mobile Investments In China - 0 Comments
Posted By Joseph Weisenthal - Mon 14 Apr 2008 05:21 PM PST

With 26 percent search market share, up from 17 percent a year ago, Google (NSDQ: GOOG) has done better than some other Western internet firms in trying to crack the…

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Google TV Ads: Opening The Floodgates, Hoping For A Torrent (And Help From Comcast’s Project Canoe) - 0 Comments
Posted By David Kaplan - Mon 14 Apr 2008 02:21 PM PST

After a few delays coming out of beta, Google TV Ads plans to end its closed trial in the next few weeks by opening up the cable TV media buying…

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Yahoo Board To Meet Friday; Solo Microsoft Still Seen As Odds-On Favorite - 0 Comments
Posted By Joseph Weisenthal - Thu 10 Apr 2008 06:47 PM PST

Today was almost eerily quiet after yesterday’s rapid-fire flurry of news… However WSJ is reporting that the Yahoo (NSDQ: YHOO) board is set to meet tomorrow (Friday) to discuss Microsoft’s…

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Markets React To Microsoft-Yahoo-Google-News Corp.-AOL - 0 Comments
Posted By Joseph Weisenthal - Thu 10 Apr 2008 06:26 AM PST

Who knows how the market will ultimately judge the latest news, but the snap reaction goes something like this. Yahoo (NSDQ: YHOO) is an obvious beneficiary, up about 2.6 percent…

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Google-Yahoo-Microsoft: Analysts React To The Latest Twists - 0 Comments
Posted By Joseph Weisenthal - Thu 10 Apr 2008 05:00 AM PST

With the Microsoft-Yahoo-Google (NSDQ: GOOG) dance so fluid, analyst reports are going stale pretty fast. Whereas just a couple days ago, most analysts were debating “what price” a deal would…

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Google-Yahoo Ad Test: A Gimmick To Thwart Microsoft—Or Simply Surrender? - 1 Comment
Posted By David Kaplan - Wed 09 Apr 2008 08:30 PM PST

A number of online ad industry execs expressed extreme skepticism that Yahoo (NSDQ: YHOO) is serious about pursuing a larger, more long-term outsourcing arrangement with Google on paid search. Yahoo…

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Microsoft and News Corp in Talks on Joint Bid For Yahoo; Possible Higher Bid; MSN+YHOO+MySpace - 0 Comments
Posted By Rafat Ali - Wed 09 Apr 2008 06:50 PM PST

This just gets better and better by the second: now Microsoft (NSDQ: MSFT) and News Corp (NYSE: NWS) are in talks about combining forces to bid for Yahoo (NSDQ: YHOO),…

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Google, Yahoo, Facebook, Others Unite To Fight NYS Ad Targeting Bill; FTC Ending Comments On Regs - 0 Comments
Posted By David Kaplan - Wed 09 Apr 2008 03:47 PM PST

Google (NSDQ: GOOG), Yahoo (NSDQ: YHOO), AOL (NYSE: TWX), Facebook, Comcast (NSDQ: CMCSA) and others have banded together to fight a proposed bill in the New York State Legislature that…

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Yahoo-AOL: Will It Happen Finally? In Advanced Talks on Combining - 2 Comments
Posted By Rafat Ali - Wed 09 Apr 2008 02:53 PM PST

Update: Now WSJ is reporting the same thing, three hours later: that Yahoo (NSDQ: YHOO) and AOL (NYSE: TWX) are in serious advanced talks on combining. Under the plan being…

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Microsoft On Google-Yahoo Tie-Up: Google To Have 90 Percent Of Ad Market; Market Less Competitive - 0 Comments
Posted By Joseph Weisenthal - Wed 09 Apr 2008 01:45 PM PST

Microsoft has weighed in on this evening’s announcement, claiming that the agreement gives Google (NSDQ: GOOG) 90 percent of the online ad market, and thus makes the market “far less…

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Update: Yahoo To Test Outsourcing Ads To Google; Two Week Run; 3 Percent of Queries - 0 Comments
Posted By Joseph Weisenthal - Wed 09 Apr 2008 12:15 PM PST

Update: And it’s official. Yahoo (NSDQ: YHOO) will begin a limited test of AdSense for Search -- The test will only apply to US searches off of Yahoo.com, and…

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Google Et Al Must Try Harder On Privacy, EU Says - 0 Comments
Posted By Robert Andrews - Tue 08 Apr 2008 03:24 AM PST

Europe’s Article 29 Working Party on data privacy, which advises the European Commission executive, has concluded search engines should reduce the time for which they store users’ records to six…

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Ad Industry Roundup: Google ‘Slap’; IAB; Conference Board; NYT-AfterCollege; ComScore - 0 Comments
Posted By David Kaplan - Mon 07 Apr 2008 07:27 PM PST

-- The ‘Google Slap’: positive or negative?: The debate over Google’s (NSDQ: GOOG) changes to its AdWords program continued to go back and forth last week. Bernstein Research analyst Jeffrey…

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Newspaper Roundup: Seattle Times; Journal Register; NYT-Google; Washington Post-Pulitzers - 0 Comments
Posted By Joseph Weisenthal - Mon 07 Apr 2008 05:31 PM PST

-- Seattle Times: The Seattle Times Company has announced 200 job cuts at its flagship paper, 131 of which will come in the form of layoffs. Publisher Frank Blethen and…

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Update: Google To Lay Off 300 From DoubleClick: Report; Selling Search Marketing Unit Of Performics - 0 Comments
Posted By Rafat Ali - Wed 02 Apr 2008 01:30 PM PST

Google (NSDQ: GOOG), which just finished its $3.4 billion acquisition of DoubleClick and has publicly said will do some layoffs, will dispense with about 300 U.S. employees, reports NYT. This…

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Interview: Douglas Merrill, President, EMI Digital Business: ‘We Need To Question Everything’ - 2 Comments
Posted By Staci D. Kramer - Wed 02 Apr 2008 10:04 AM PST

Just got off the phone with Douglas Merrill, the Google (NSDQ: GOOG) CIO who is leaving what he called “the best CIO job in the world” to join EMI as…

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Industry Moves: EMI Appoints Google VP As New Digital President - 0 Comments
Posted By Rafat Ali - Tue 01 Apr 2008 04:01 PM PST

Another high profile Google (NSDQ: GOOG) departure: VP of Engineering Douglas Merrill has left the online giant and joined the embattled music label EMI as its president of its digital…

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Ex-Topix Founder’s Search Startup Blekko Raises $925k In Second Round - 0 Comments
Posted By Joseph Weisenthal - Fri 28 Mar 2008 01:55 AM PST

Blekko, a search startup from ex-Topix founder Rich Skrenta, has raised $925,000 of a planned $3 million second round, says peHUB. Investors include Ron Conway and Marc Andreesen. The company,…

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Analysts Mixed On Meaning Of New Google Click Data - 0 Comments
Posted By Joseph Weisenthal - Thu 27 Mar 2008 05:25 AM PST

Last month, some ugly paid clicks data from comScore helped trigger a sell-off in Google (NSDQ: GOOG) shares, though the reaction prompted the research firm to suggest that its data…

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YouTube Insight Tool Provides Existential Answers To A Video’s Life - 0 Comments
Posted By David Kaplan - Thu 27 Mar 2008 05:25 AM PST

YouTube says it has a new analytics tool that will answer the existential questions its video creators have always been curious about: Who’s watching this? Where do viewers come from?…

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Ad Industry Roundup: Yahoo/HotJobs; Mercedes; Creative Meets Search; Google; Spot Runner; Guardian - 0 Comments
Posted By David Kaplan - Wed 26 Mar 2008 05:58 PM PST

-- Yahoo HotJobs introduces ranked searches: A dismal economy inevitably tends to lead to more job seekers, so perhaps Yahoo (NSDQ: YHOO) has timed the launch of HotJobs’ new search…

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Proxy Watch: Google: $1 Million Stake In Comsenz; $20 Million For Peakstream; Salaries; Human Rights - 0 Comments
Posted By Joseph Weisenthal - Tue 25 Mar 2008 02:39 PM PST

In its preliminary proxy filing this evening, Google (NSDQ: GOOG) confirmed a past rumor, while adding a dollar figure to a past merger. It also address the usual matters of…

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paidContent.org, flagship of the ContentNext Media network, provides global coverage of the business of digital content.

Rafat Ali
Publisher & Co-Editor

Staci D. Kramer
Co-Editor

David Kaplan
Senior Correspondent

Joseph Weisenthal
Correspondent

Robert Andrews
U.K. Editor

Amanda Natividad
Editorial Producer

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