paidContent.org - The Economics of Content
Posted By Robert Andrews - Thu 03 Jul 2008 01:50 AM PST
Viacom’s (NYSE: VIA) $1 billion YouTube copyright suit may have gone quiet in recent months, but it picked up again on Tuesday when Google (NSDQ: GOOG) was handed two partial…
Posted By Robert Andrews - Wed 02 Jul 2008 02:33 AM PST
They gave the Department Of Justice three and a half months to review their ad deal - and it’s now doing just that in earnest. An unnamed source tells Washington…
Posted By David Kaplan - Tue 01 Jul 2008 05:20 AM PST
At least initially, Google’s (NSDQ: GOOG) free audience measurement aid, AdPlanner, isn’t likely to represent much of a threat to established services offered by comScore (NSDQ: SCOR) and Nielsen. Several…
Posted By Rafat Ali - Mon 30 Jun 2008 10:03 PM PST
In a major step forward in search technology, Adobe (NSDQ: ADBE) is working with Google (NSDQ: GOOG) and Yahoo (NSDQ: YHOO) to make Flash files searchable in online search. The…
Posted By Joseph Weisenthal - Mon 30 Jun 2008 06:16 AM PST
As Yahoo (NSDQ: YHOO) prepares for its August 1 board election, the company is once again repeating an the argument: it handled the Microsoft negotiations as best it could, and…
Posted By Rafat Ali - Sun 29 Jun 2008 06:50 PM PST
Google (NSDQ: GOOG) has experimented, not that successfully, to distribute video content through its AdSense network and monetize it, most notably with MTV. About a year ago it announced a…
Posted By Joseph Weisenthal - Fri 27 Jun 2008 05:37 AM PST
Google (NSDQ: GOOG) ended its 10-month CFO hunt with the hiring of Bell Canada exec Daniel Pichette. Throughout the long executive search, there were persistent questions about its length. Until…
Posted By Amanda Natividad - Wed 25 Jun 2008 06:16 PM PST
In a move designed to prompt more people to store their medical records online, Microsoft (NSDQ: MSFT), Google (NSDQ: GOOG) and several others have agreed on privacy standards to protect…
Posted By Rafat Ali - Wed 25 Jun 2008 02:08 PM PST
Yahoo (NSDQ: YHOO) has sent another open letter to its shareholders, in an attempt to allay any fears about renewed talks with Microsoft (NSDQ: MSFT), following the Google (NSDQ: GOOG)…
Posted By Staci D. Kramer - Wed 25 Jun 2008 01:11 PM PST
When George Reyes announced plans last August to resign as CFO of Google (NSDQ: GOOG), his replacement was expected by the end of 2007. But the search just officially left…
Posted By David Kaplan - Wed 25 Jun 2008 05:32 AM PST
Paris-based ad holding company Publicis Groupe has formed an ad network relying on all four of the major ad serving systems run by Microsoft (NSDQ: MSFT), Google/DoubleClick, Yahoo (NSDQ: YHOO)…
Posted By Joseph Weisenthal - Tue 24 Jun 2008 07:58 AM PST
It looks like Jerry Yang’s jaunt to Washington, DC won’t be enough to prevent congressmen from getting their two cents in on the company’s ad deal with Google (NSDQ: GOOG).…
Posted By Rafat Ali - Mon 23 Jun 2008 08:41 PM PST
So this NYT piece discovers, writing a detailed story about the non-spectacular growth of Google News, the news search site from Google (NSDQ: GOOG). Comparing it to hosted or original…
Posted By Rafat Ali - Mon 23 Jun 2008 03:00 PM PST
Continuing its inroads in the media planning side of the business, Google (NSDQ: GOOG) will launch an ad planning tool for agencies and marketers tomorrow called AdPlanner. According to NYT,…
Posted By David Kaplan - Fri 20 Jun 2008 04:04 PM PST
Perhaps the title of the Cannes International Advertising Festival panel—“From Metrics to Brand: Online’s Next Challenge"-- was deliberately bland. But the chance to see the outspoken WPP Group’s CEO Sir…
Posted By Robert Andrews - Fri 20 Jun 2008 01:22 AM PST
Joining the Viacom (NYSE: VIA) and TF1 lawsuits, Spain’s Telecinco channel is the latest to sue YouTube, claiming intellectual property infringement. Mario Rodriguez, general secretary of the country’s number-one network,…
Posted By Rafat Ali - Thu 19 Jun 2008 08:08 AM PST
YouTube has added long form videos/movies in the form of deals with indie filmmakers, and launched its YouTube Screening Room. “While the majority of these films have played at international…
Posted By Joseph Weisenthal - Wed 18 Jun 2008 04:38 PM PST
While Yahoo (NSDQ: YHOO) waits to begin its ad deal with Google (NSDQ: GOOG), Jerry Yang went to DC to chat with some of the company’s fiercest critics. A company…
Posted By Joseph Weisenthal - Tue 17 Jun 2008 12:50 PM PST
Analysts continue to unpack the ramifications of last week’s deal between Yahoo (NSDQ: YHOO) and Google (NSDQ: GOOG). First it was the antitrust perspective, which we discussed this morning. This…
Posted By Joseph Weisenthal - Tue 17 Jun 2008 06:15 AM PST
Even though they said it wasn’t required of them, Yahoo (NSDQ: YHOO) and Google are waiting 3.5 months before implementing their agreement, just to avoid any antitrust problems. So, will…
Posted By Robert Andrews - Mon 16 Jun 2008 12:06 AM PST
Could Carl Icahn have actually been placated by Yahoo’s picking Google over his favoured candidate, Microsoft? The proxy marshall told Reuters, in what the newswire said were his first comments…
Posted By Joseph Weisenthal - Fri 13 Jun 2008 10:05 AM PST
It’s probably just pure fantasy, but maybe the Yahoo-Microsoft (NSDQ: MSFT) story is actually over this time (knock on wood). If so it means that the end result of Microsoft’s…
Posted By Joseph Weisenthal - Fri 13 Jun 2008 06:39 AM PST
You already know how the market reacted to yesterday’s news: Shares of Yahoo got slammed, as an ad deal with Google (NSDQ: GOOG) was seen as a poor substitute to…
Posted By Joseph Weisenthal - Fri 13 Jun 2008 06:24 AM PST
Yahoo’s (NSDQ: YHOO) ad outsourcing deal with Google (NSDQ: GOOG) does not necessarily preclude a sale to Microsoft (NSDQ: MSFT) down the road. In a filing made this morning, the…
Posted By Rafat Ali - Thu 12 Jun 2008 06:45 PM PST
Google (NSDQ: GOOG) is trying hard to explain what this Yahoo (NSDQ: YHOO) deal isn’t, mainly to allay any regulatory fears, among other fears, and Omid Kordestani, SVP of Global…
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About
paidContent.org, flagship of the ContentNext Media network, provides global coverage of the business of digital content.
Rafat Ali
Publisher & Co-Editor
Staci D. Kramer
Co-Editor
David Kaplan
Senior Correspondent
Joseph Weisenthal
Correspondent
Robert Andrews
U.K. Editor
Amanda Natividad
Editorial Producer
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The economics of social media continue to heat up, with ever more buzz created in new and growing market categories. This report examines the categories, number and size of investment and acquisitions into social media and the resulting value created from 2007 through 2008. Order your report today to analyze deals made by Yahoo, Disney, Google, AOL, CBS, Hearst, Microsoft and many more.
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