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Viacom-YouTube Case: Google Doesn’t Have To Reveal Innermost Secrets - 1 Comment
Posted By Robert Andrews - Thu 03 Jul 2008 01:50 AM PST

Viacom’s (NYSE: VIA) $1 billion YouTube copyright suit may have gone quiet in recent months, but it picked up again on Tuesday when Google (NSDQ: GOOG) was handed two partial…

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DOJ Reviewing Yahoo-Google Ad Deal, Will Consult Rivals: Report - 0 Comments
Posted By Robert Andrews - Wed 02 Jul 2008 02:33 AM PST

They gave the Department Of Justice three and a half months to review their ad deal - and it’s now doing just that in earnest. An unnamed source tells Washington…

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First Reviews Are In: Google AdPlanner Not Likely To Rival ComScore, Nielsen - 0 Comments
Posted By David Kaplan - Tue 01 Jul 2008 05:20 AM PST

At least initially, Google’s (NSDQ: GOOG) free audience measurement aid, AdPlanner, isn’t likely to represent much of a threat to established services offered by comScore (NSDQ: SCOR) and Nielsen. Several…

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Flash Search Being Enabled By Google, Yahoo; Images/Video Still Not Searchable - 1 Comment
Posted By Rafat Ali - Mon 30 Jun 2008 10:03 PM PST

In a major step forward in search technology, Adobe (NSDQ: ADBE) is working with Google (NSDQ: GOOG) and Yahoo (NSDQ: YHOO) to make Flash files searchable in online search. The…

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Yahoo Fights For Its Board; Defends Handling Of Microsoft Deal And Says Google Is Better Partner - 0 Comments
Posted By Joseph Weisenthal - Mon 30 Jun 2008 06:16 AM PST

As Yahoo (NSDQ: YHOO) prepares for its August 1 board election, the company is once again repeating an the argument: it handled the Microsoft negotiations as best it could, and…

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MacFarlane Original Video Launch Through Google AdSense: Two Years Of Shock Waves in the Making - 1 Comment
Posted By Rafat Ali - Sun 29 Jun 2008 06:50 PM PST

Google (NSDQ: GOOG) has experimented, not that successfully, to distribute video content through its AdSense network and monetize it, most notably with MTV. About a year ago it announced a…

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Google’s CFO Search: Why’d It Take So Long? - 0 Comments
Posted By Joseph Weisenthal - Fri 27 Jun 2008 05:37 AM PST

Google (NSDQ: GOOG) ended its 10-month CFO hunt with the hiring of Bell Canada exec Daniel Pichette. Throughout the long executive search, there were persistent questions about its length. Until…

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Microsoft, Google And Others Agree To Electronic Health Records Standard - 1 Comment
Posted By Amanda Natividad - Wed 25 Jun 2008 06:16 PM PST

In a move designed to prompt more people to store their medical records online, Microsoft (NSDQ: MSFT), Google (NSDQ: GOOG) and several others have agreed on privacy standards to protect…

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Microsoft Offered $1 Billion For Yahoo Search; Plus $8 Billion Investment; Wanted 10-Year Exclusive - 0 Comments
Posted By Rafat Ali - Wed 25 Jun 2008 02:08 PM PST

Yahoo (NSDQ: YHOO) has sent another open letter to its shareholders, in an attempt to allay any fears about renewed talks with Microsoft (NSDQ: MSFT), following the Google (NSDQ: GOOG)…

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Industry Moves: Google Imports New CFO Pichette From Bell Canada - 0 Comments
Posted By Staci D. Kramer - Wed 25 Jun 2008 01:11 PM PST

When George Reyes announced plans last August to resign as CFO of Google (NSDQ: GOOG), his replacement was expected by the end of 2007. But the search just officially left…

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Publicis Forms ‘Open Source’ Ad Network; Partners With AOL, Google, Yahoo, Microsoft - 0 Comments
Posted By David Kaplan - Wed 25 Jun 2008 05:32 AM PST

Paris-based ad holding company Publicis Groupe has formed an ad network relying on all four of the major ad serving systems run by Microsoft (NSDQ: MSFT), Google/DoubleClick, Yahoo (NSDQ: YHOO)…

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Yahoo-Google Ad Deal Prompts Multiple Congressional Hearings, Usual Washington Circus - 0 Comments
Posted By Joseph Weisenthal - Tue 24 Jun 2008 07:58 AM PST

It looks like Jerry Yang’s jaunt to Washington, DC won’t be enough to prevent congressmen from getting their two cents in on the company’s ad deal with Google (NSDQ: GOOG).…

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Google News: Going Only So Far With An Algorithm - 7 Comments
Posted By Rafat Ali - Mon 23 Jun 2008 08:41 PM PST

So this NYT piece discovers, writing a detailed story about the non-spectacular growth of Google News, the news search site from Google (NSDQ: GOOG). Comparing it to hosted or original…

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Google To Launch Media Planning Tool AdPlanner - 0 Comments
Posted By Rafat Ali - Mon 23 Jun 2008 03:00 PM PST

Continuing its inroads in the media planning side of the business, Google (NSDQ: GOOG) will launch an ad planning tool for agencies and marketers tomorrow called AdPlanner. According to NYT,…

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Sorrell: Google Going From ‘Frenemy’ To ‘Froe’; WPP CEO Grills GOOG, YHOO, MSFT At Cannes - 1 Comment
Posted By David Kaplan - Fri 20 Jun 2008 04:04 PM PST

Perhaps the title of the Cannes International Advertising Festival panel—“From Metrics to Brand: Online’s Next Challenge"-- was deliberately bland. But the chance to see the outspoken WPP Group’s CEO Sir…

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Spain’s Telecinco TV Channel Sues YouTube, Seeks Damages - 0 Comments
Posted By Robert Andrews - Fri 20 Jun 2008 01:22 AM PST

Joining the Viacom (NYSE: VIA) and TF1 lawsuits, Spain’s Telecinco channel is the latest to sue YouTube, claiming intellectual property infringement. Mario Rodriguez, general secretary of the country’s number-one network,…

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YouTube Adds Some Indie Movie Screenings To Line Up; No Change in Video Deals Strategy - 2 Comments
Posted By Rafat Ali - Thu 19 Jun 2008 08:08 AM PST

YouTube has added long form videos/movies in the form of deals with indie filmmakers, and launched its YouTube Screening Room. “While the majority of these films have played at international…

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Yang Stops By Congress To Smooth Path For Google Deal - 0 Comments
Posted By Joseph Weisenthal - Wed 18 Jun 2008 04:38 PM PST

While Yahoo (NSDQ: YHOO) waits to begin its ad deal with Google (NSDQ: GOOG), Jerry Yang went to DC to chat with some of the company’s fiercest critics. A company…

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Yahoo-Google: For Search Marketers, Is There Still A Reason To Go With Yahoo? - 0 Comments
Posted By Joseph Weisenthal - Tue 17 Jun 2008 12:50 PM PST

Analysts continue to unpack the ramifications of last week’s deal between Yahoo (NSDQ: YHOO) and Google (NSDQ: GOOG). First it was the antitrust perspective, which we discussed this morning. This…

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Yahoo-Google: Antitrust Outcome Hinges On Market Definition: Is It Search Ads? Online Ads? - 3 Comments
Posted By Joseph Weisenthal - Tue 17 Jun 2008 06:15 AM PST

Even though they said it wasn’t required of them, Yahoo (NSDQ: YHOO) and Google are waiting 3.5 months before implementing their agreement, just to avoid any antitrust problems. So, will…

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Updated: Icahn: Yahoo’s Google Deal ‘Might Have Merit’, ‘May Be Better Than Microsoft’ - 0 Comments
Posted By Robert Andrews - Mon 16 Jun 2008 12:06 AM PST

Could Carl Icahn have actually been placated by Yahoo’s picking Google over his favoured candidate, Microsoft? The proxy marshall told Reuters, in what the newswire said were his first comments…

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So, Microsoft Buys AOL Now? - 2 Comments
Posted By Joseph Weisenthal - Fri 13 Jun 2008 10:05 AM PST

It’s probably just pure fantasy, but maybe the Yahoo-Microsoft (NSDQ: MSFT) story is actually over this time (knock on wood). If so it means that the end result of Microsoft’s…

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Yahoo-Google: Analysts: Yahoo Trading Relevance For Cash; No Regulatory Slam Dunk; MSFT-YHOO Still? - 0 Comments
Posted By Joseph Weisenthal - Fri 13 Jun 2008 06:39 AM PST

You already know how the market reacted to yesterday’s news: Shares of Yahoo got slammed, as an ad deal with Google (NSDQ: GOOG) was seen as a poor substitute to…

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Yahoo-Google: Defining A Change In Control; Google’s Revenue Guarantee - 0 Comments
Posted By Joseph Weisenthal - Fri 13 Jun 2008 06:24 AM PST

Yahoo’s (NSDQ: YHOO) ad outsourcing deal with Google (NSDQ: GOOG) does not necessarily preclude a sale to Microsoft (NSDQ: MSFT) down the road. In a filing made this morning, the…

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Google: What This Yahoo Deal Isn’t…. - 0 Comments
Posted By Rafat Ali - Thu 12 Jun 2008 06:45 PM PST

Google (NSDQ: GOOG) is trying hard to explain what this Yahoo (NSDQ: YHOO) deal isn’t, mainly to allay any regulatory fears, among other fears, and Omid Kordestani, SVP of Global…

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paidContent.org, flagship of the ContentNext Media network, provides global coverage of the business of digital content.

Rafat Ali
Publisher & Co-Editor

Staci D. Kramer
Co-Editor

David Kaplan
Senior Correspondent

Joseph Weisenthal
Correspondent

Robert Andrews
U.K. Editor

Amanda Natividad
Editorial Producer

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