paidContent.org - The Economics of Content
Posted By Rafat Ali - Mon 12 Nov 2007 12:30 PM PST
Last Friday evening in Monaco, I spoke to Chris DeWolfe, the founder and CEO of MySpace, part of News Corp (NYSE: NWS). on a slew of issues. A very-jetlagged DeWolfe…
Posted By Staci D. Kramer - Tue 06 Nov 2007 04:46 PM PST
Over at the NYT, Saul Hansell writes about turning Facebook users into endorsers. That’s one way of looking at it. Another is that, with the Facebook Ads program announced today,…
Posted By Staci D. Kramer - Tue 06 Nov 2007 01:23 PM PST
Facebook has discovered targeted social marketing ... at least, I think that’s what CEO Mark Zuckerberg is trying to get across in today’s announcement about Facebook Ads, pitched as “a…
Posted By David Kaplan - Tue 06 Nov 2007 12:40 PM PST
For social networks still worried about attracting advertisers, investors and ad agency executives appearing on an afternoon session at Ad:Tech stressed advice they’ve surely heard before: give us better targeting…
Posted By Robert Andrews - Mon 05 Nov 2007 10:00 AM PST
In Mumbai for Red Herring’s ATRE conference, Microsoft (NSDQ: MSFT) CEO Steve Ballmer was pushed by reporters (via Reuters) on the wisdom of coughing up $240 million for 1.6 percent…
Posted By David Kaplan - Wed 31 Oct 2007 04:17 AM PST
Last week, Facebook thwarted Google (NSDQ: GOOG) by accepting Microsoft’s (NSDQ: MSFT) $240 million offer for a minority stake in the company. Now, instead of investing in the social net,…
Posted By Joseph Weisenthal - Thu 25 Oct 2007 04:15 PM PST
Yesterday’s announcement that Microsoft (NSDQ: MSFT) had taken a stake in Facebook left open the possibility that the social network might raise more money in this round, as we mentioned…
Posted By Staci D. Kramer - Wed 24 Oct 2007 04:39 PM PST
We’ll have more on Google’s (NSDQ: GOOG) analyst day in a bit. As it turned out—totally a coincidence, I’m sure—Google was in the middle of a top execs’ panel when…
Posted By Rafat Ali - Wed 24 Oct 2007 01:52 PM PST
Below is relevant parts of the conference call...not direct quotes, but paraphrased. Updated: The full audio download of the call is here (MP3 file) Kevin Johnson, president for platforms, Microsoft:…
Posted By Rafat Ali - Wed 24 Oct 2007 01:28 PM PST
Microsoft (NSDQ: MSFT) has beaten Google (NSDQ: GOOG) in the race to invest in Facebook, reports WSJ, News.com and others. The investment is $240 million for a 1.6 percent stake,…
Posted By Rafat Ali - Wed 24 Oct 2007 12:00 AM PST
The race to invest in Facebook is in its home stretch, reports NYP, with Microsoft (NSDQ: MSFT) and Google (NSDQ: GOOG) duking it out...the investment deal might be announced in…
Posted By David Kaplan - Tue 23 Oct 2007 07:16 PM PST
Facebook has been sending select advertising executives a cryptic invitation to an event on Nov. 6, during which the company promises to “unveil a new way of advertising online.” An…
Posted By Staci D. Kramer - Fri 19 Oct 2007 03:19 PM PST
With all the rumors and gossip out there, it’s nice to be able to report a legit piece of Google-Facebook news. Google (NSDQ: GOOG) News, which is on a bit…
Posted By Rafat Ali - Fri 19 Oct 2007 09:44 AM PST
For weekend watching: some clips from the Web 2.0 conference: first: interview with Mark Zuckerberg, Facebook CEO.
Posted By Staci D. Kramer - Wed 17 Oct 2007 08:33 PM PST
We couldn’t make it to SF this week for Web 2.0 (we’ll be there in a few days for CTIA) but Barrons’ Eric Savitz is on hand to report that…
Posted By David Kaplan - Tue 16 Oct 2007 01:20 PM PST
Facebook has promised greater vigilance in responding to obscene material and reports of sexual predators on its site, the AP reports. (via Crain’s). The promise is part of an agreement…
Posted By Rafat Ali - Sun 07 Oct 2007 04:49 PM PST
An interesting research paper out of Wharton about the effect of online recommendation services and their users and the theory that they tend to drive consumers to concentrate their purchases…
Posted By Rafat Ali - Fri 05 Oct 2007 05:25 PM PST
Facebook is working on an artist platform to be launched later this year, which in essence is supposed to be better than what MySpace allows with its platform, according to…
Posted By Rafat Ali - Thu 04 Oct 2007 11:20 AM PST
Peter Chernin did a video interview with FT.com, and made a slightly mischievous remark which other press will take as gospel: “I have a healthy level of respect and paranoia…
Posted By Joseph Weisenthal - Thu 04 Oct 2007 08:25 AM PST
The New York Times takes a look at the world of Facebook-focused startups and the VCs who love them with some interesting—if not totally believable—data points on app valuation. “If…
Posted By Robert Andrews - Tue 02 Oct 2007 12:03 PM PST
If Microsoft (NSDQ: MSFT) wanted to buy a stake in Facebook (as last week’s WSJ indicated), perhaps comments from the Redmond company’s CEO today were an attempt to negotiate a…
Posted By Rafat Ali - Sun 30 Sep 2007 03:02 AM PST
An interesting feature story on Wired News, about the emerging ad networks built on Facebook’s platform, and how their future is heavily reliant on FB’s continued tolerance of them. There…
Posted By Joseph Weisenthal - Tue 25 Sep 2007 04:52 AM PST
At the same time as the headlines over a possible Microsoft investment, Facebook is in the news for something it might have avoided had it stayed a college network. On…
Posted By Staci D. Kramer - Mon 24 Sep 2007 12:08 PM PST
We heard a couple of days ago that Microsoft (NSDQ: MSFT) and Facebook were working on a major extension of their current deal. Now the Wall Street Journal is reporting…
Posted By David Kaplan - Tue 18 Sep 2007 01:41 PM PST
During the Q&A portion of his presentation at Merrill Lynch’s Media & Entertainment conference in Marina Del Rey, CA, Peter Levinsohn, president at Fox Interactive, part of News Corp. (NYSE:…
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paidContent.org, flagship of the ContentNext Media network, provides global coverage of the business of digital content.
Rafat Ali
Publisher & Co-Editor
Staci D. Kramer
Co-Editor
David Kaplan
Senior Correspondent
Joseph Weisenthal
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Robert Andrews
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Amanda Natividad
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