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Digital Olympics
Posted By Rafat Ali - Sun 31 Aug 2008 07:49 PM PST
Some stories for this long holiday weekend in U.S.: -- Chinese online traffic exceeds U.S. websites during Olympics: So says WebTrends, citing its own analytics. To be expected, if only…
Posted By Rafat Ali - Mon 25 Aug 2008 05:05 PM PST
I have post-Olympics blues, but that doesn’t stop some news and numbers: -- NBC’s final numbers online: NBCU has come out with some numbers for NBCOlympics.com: 75.5 million video streams…
Posted By Staci D. Kramer - Fri 22 Aug 2008 10:41 AM PST
Great lessons in usability ... Almost as soon as Rafat posted about the Opening Ceremonies of the Beijing Olympics, we started getting queries from people who couldn’t figure out how…
Posted By Rafat Ali - Fri 22 Aug 2008 09:33 AM PST
That’s the estimate from eMarketer: it says that the online video advertising on NBCOlympics.com will reach a relatively small $5.75 million, only 1.1 percent of this year’s online video ad…
Posted By Staci D. Kramer - Wed 20 Aug 2008 01:25 PM PST
We spend a lot of time separating the wheat from the chaff around here so you don’t have to and the latest broadband release from NBC requires just that. The…
Posted By Joseph Weisenthal - Wed 20 Aug 2008 08:17 AM PST
We’re not going to ruin the results of Usain Bolt’s just-finished 200M run for you… Of course, NBCOlympics.com already has the results (spoilers) on its front page, without any video—just…
Posted By Staci D. Kramer - Tue 19 Aug 2008 09:03 PM PST
The cauldron for the 2008 Olympics is still burning in Beijing and NBC has the next two locked in already but ESPN’s (NYSE: DIS) John Skipper is thinking ahead—and making…
Posted By Staci D. Kramer - Sun 17 Aug 2008 08:47 AM PST
With the first week of the 2008 Olympics in the history books, we’re getting a better picture of NBCOlympics.com. Some of the stats through August 15: —31.2 million video streams…
Posted By Rafat Ali - Sat 16 Aug 2008 01:10 PM PST
Michael Phelps who? In what is probably the greatest moment in this Olympics, Usain Bolt of Jamaica won gold 100m dash in 9.69 seconds, a new world record...and he didn’t…
Posted By David Kaplan - Thu 14 Aug 2008 02:12 PM PST
-- NBCU claims $10 million in Olympic ad sales: But that’s for TV and digital combined, as NBC Universal (NYSE: GE) reps declined to provide online’s percentage. Lehman Brothers analyst…
Posted By Rafat Ali - Thu 14 Aug 2008 06:43 AM PST
NetEase.com, one of the big Chinese online portals, reported its Q2 earnings today, and the growth came ahead of analyst views. NetEase earned 438.2 million RMB ($63.9 million) compared with…
Posted By Robert Andrews - Wed 13 Aug 2008 10:00 PM PST
While NBC faces criticism over its digital offering, over in the UK, the BBC is roaring on with an all-out, open strategy for its biggest ever interactive sports event, comprising…
Posted By David Kaplan - Wed 13 Aug 2008 10:59 AM PST
Five days into the Olympic Games, NBC Universal (NYSE: GE) execs hailed the audience ratings results as “phenomenal” now that the first results from its “total audience measurement index,” or…
Posted By Staci D. Kramer - Mon 11 Aug 2008 04:00 PM PST
We aren’t planning a daily traffic report of this but NBCU’s numbers through this afternoon are out and so far more than 1 million streams of the U.S. men’s unexpected…
Posted By Staci D. Kramer - Sun 10 Aug 2008 11:25 AM PST
Whether or not you agree with it, NBC Universal’s (NYSE: GE) investment in acquiring the rights and producing Olympic multi-platform video provides at least some rational basis for controlling territorial…
Posted By Rafat Ali - Sat 09 Aug 2008 10:53 AM PST
Update: Because people are asking this in the comments thread below: The DVD of the opening ceremony is now for sale...can be ordered here. Original post: NBC Universal (NYSE: GE)…
Posted By Rafat Ali - Fri 08 Aug 2008 04:55 PM PST
While we are still awaiting the Olympics opening ceremony on TV on the West Coast (oh the misery), and pretend it hasn’t happened almost a day into it, NBCOlympics.com is…
Posted By Staci D. Kramer - Thu 07 Aug 2008 12:50 PM PST
Was going to go with ‘let a thousand widgets bloom’ but we’re way beyond that with the 2008 Summer Games in Beijing. NBC Universal (NYSE: GE) has set up a…
Posted By Staci D. Kramer - Mon 04 Aug 2008 10:45 AM PST
The Beijing Games begin in four days—and with them, the most complicated, intensive digital media Olympics yet. Perkins Miller heads that effort for U.S. rights holder NBC Universal (NYSE: GE)…
Posted By Rafat Ali - Mon 04 Aug 2008 09:39 AM PST
YouTube has finally managed to get a piece of the action for the Olympics, though a minor one: it will show about three hours of daily coverage of the Olympic…
Posted By David Kaplan - Mon 04 Aug 2008 06:24 AM PST
Of the $1.5 billion that marketers are expected to spend on advertising tied to the summer Olympic games, only $100 million will go towards online, said Lehman Brothers internet analyst…
Posted By Staci D. Kramer - Mon 04 Aug 2008 05:34 AM PST
The compulsion to get GE execs on the record about NBC Universal’s (NYSE: GE) future—maybe we can make it a drinking game during the Olympics—continues despite the recent reorganization keeping…
Posted By Rafat Ali - Mon 28 Jul 2008 11:55 AM PST
Yes, I have been miffed at some of NBCU’s digital Olympics offering, but that doesn’t mean you can’t give them credit for the huge digital effort in putting this together.…
Posted By Matt Kapko - Thu 17 Jul 2008 03:29 PM PST
Verizon (NYSE: VZ) and AT&T (NYSE: T) are both going multiplatform for the Olympics Games in Beijing next month. NBC Universal (NYSE: GE), which has exclusive rights to the games…
Posted By Joseph Weisenthal - Tue 15 Jul 2008 09:13 AM PST
Some good news for Chinese office workers without a TV during the Olympics… Three top web portals, Netease (NSDQ: NTES), Sina (NSDQ: SINA) and Tencent announced together that they have…
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paidContent.org, flagship of the ContentNext Media network, provides global coverage of the business of digital content.
Rafat Ali
Publisher & Co-Editor
Staci D. Kramer
Co-Editor
David Kaplan
Senior Correspondent
Joseph Weisenthal
Correspondent
Robert Andrews
U.K. Editor
Amanda Natividad
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