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Ad Industry Roundup: DVRs; Online Ad Prices; Starcom MediaVest; Platform-A - 0 Comments
Posted By David Kaplan - Tue 13 May 2008 06:55 AM PST

-- DVR viewers watch online ads, but don’t pay attention: Google-owned DoubleClick’s research arm, Performics, recently completed a survey of DVR owners that acknowledges wide ad-skipping. But the study makes…

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Google Execs ‘Divided’ On Yahoo Search Deal; AOL Talks Continue Without Urgency: Report - 0 Comments
Posted By Joseph Weisenthal - Thu 08 May 2008 04:37 AM PST

Where have all Yahoo’s Plan Bs gone? In the days before Microsoft (NSDQ: MSFT) withdrew its bid for the company, it put out word that it was on the verge…

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News Corp: Yahoo ‘Talks’ Overstated; No Discussions With Microsoft or AOL Ongoing - 0 Comments
Posted By Staci D. Kramer - Wed 07 May 2008 02:37 PM PST

Asked during a press call today about cooling talks with Yahoo (NSDQ: YHOO), News Corp (NYSE: NWS) COO Peter Chernin replied quickly: “Saying talks have cooled overstates them ... I’m…

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Who Will Microsoft Buy Now With the $50 Billion Change Left? AOL? Facebook? - 3 Comments
Posted By Rafat Ali - Sat 03 May 2008 08:36 PM PST

Despite the fact that Microsoft (NSDQ: MSFT) has withdrawn its offer to buy Yahoo (NSDQ: YHOO), the M&A machinery on all sides is still in full gear, and expect tons…

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Federal Court Rules AOL, Yahoo, Real Must Pay ASCAP Music Licensing Fees; Could Run $100 Million - 0 Comments
Posted By Staci D. Kramer - Wed 30 Apr 2008 05:37 PM PST

ASCAP is ballyhooing a federal court ruling today that AOL (NYSE: TWX), Yahoo (NSDQ: YHOO) and RealNetworks (NSDQ: RNWK) must pay higher licensing fees for streaming songs by its 320,000-plus…

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AOL: Tacoda Not Fading Away; Plans To Integrate The Technology Across Ad.com Next Month - 0 Comments
Posted By David Kaplan - Wed 30 Apr 2008 12:50 PM PST

Despite either laying off or losing nearly half a dozen of its senior executive team over the past two months, AOL is insisting that its behavioral targeting unit, Tacoda, is…

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Earnings: TWX CEO Bewkes: Time Inc’s Online Rev Grew Fast Enough To More Than Offset Print Losses - 0 Comments
Posted By Staci D. Kramer - Wed 30 Apr 2008 07:34 AM PST

At his first earnings call as CEO, Jeff Bewkes said Time Warner (NYSE: TWX) Cable’s fate would be determined by today and, sure enough, the announcement that TWC would be…

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Earnings: Time Warner Q1 Revs Up 2 Percent; AOL Falls 21 Percent; To Separate Cable Completely - 0 Comments
Posted By Joseph Weisenthal - Wed 30 Apr 2008 03:45 AM PST

Time Warner (NYSE: TWX) has announced Q1 revenue of $11.4 billion, a 2 percent increase from $11.18 billion in the year-ago period. Total operating income decline 20 percent, largely on…

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@ EconSM: Interview: Ron Grant, President, AOL: Bebo Will Return Us To Our Roots - 2 Comments
Posted By Robert Andrews - Tue 29 Apr 2008 05:47 PM PST

AOL president Ron Grant, appearing on our EconSM panel, suggested new acquisition of Bebo would be used to thread social features throughout AOL’s new-look websites. In a later chat with…

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@EconSM: AOL & Bebo; ‘The Final Leg Of The Stool’ - 0 Comments
Posted By Joseph Weisenthal - Tue 29 Apr 2008 04:45 PM PST

AOL’s (NYSE: TWX) $850 million purchase of Bebo back in March was one of the big social media deals of the year. In a Q&A with ContentNext co-editor Staci Kramer…

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Industry Moves: AOL CMO Burbank Defects To The Nielsen Company - 0 Comments
Posted By David Kaplan - Fri 25 Apr 2008 08:51 AM PST

paidContent has learned that AOL (NYSE: TWX) Chief Marketing Officer John Burbank is leaving, less than a year after he arrived, to take on the newly-created CMO role at The…

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AOL Buys Fantasy Football Site Fleaflicker - 1 Comment
Posted By David Kaplan - Fri 25 Apr 2008 05:18 AM PST

AOL has acquired Fantasy Football site Fleaflicker for an undisclosed amount, Mediapost reported. The site will be added to AOL Sports, whose existing fantasy football offerings were described as “modest”…

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AOL’s Platform-A Answers ‘Spray And Pray’ Ad Sales With Spot Market System - 0 Comments
Posted By David Kaplan - Wed 23 Apr 2008 09:01 PM PST

AOL’s (NYSE: TWX) Platform-A is unveiling Spot Marketplace, a service that aims to give advertisers a bit more selectivity when it comes to online placements, the company tells us. The…

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AOL To Layoff 100 Staffers Across Platform-A - 2 Comments
Posted By David Kaplan - Fri 18 Apr 2008 01:23 PM PST

AOL (NYSE: TWX) plans to lay off roughly 100 staffers from its Platform-A ad agency network over the coming months, sources say, confirming an earlier report from SAI. While roughly…

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AOL Quietly Creates Female-focused Lifestyle Site; Editor Must ‘Get’ Renee Zellweger And Amy Sedaris - 0 Comments
Posted By David Kaplan - Fri 18 Apr 2008 08:12 AM PST

AOL (NYSE: TWX) is stealthily creating a new lifestyle website aimed at younger women ... Mediapost reported, citing a job posting on JournalismJobs.com. While the listing for an editor doesn’t…

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Yahoo’s Google Test Positive; Moving Closer To An Alternative? - 0 Comments
Posted By Rafat Ali - Wed 16 Apr 2008 10:34 PM PST

Yahoo’s (NSDQ: YHOO) two week test of using Google’s (NSDQ: GOOG) search ad technology is bearing positive results a week into it, thus possibly giving the belabored Internet giant some…

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Asian Expansion: MySpace Korea, AOL Hong Kong - 0 Comments
Posted By Staci D. Kramer - Tue 15 Apr 2008 04:31 PM PST

MySpace went live in South Korea today—and head to head with some of the toughest social network competition out there. Forget Facebook, as I heard and saw during my too-brief…

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AOL Buys News-Blog Contextual Search Firm Sphere - 0 Comments
Posted By Rafat Ali - Mon 14 Apr 2008 09:32 PM PST

AOL (NYSE: TWX) has bought out Sphere, a blog and news contextual display service, for an undisclosed amount. The startup operates in a crowded contextual content display space with competition…

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AOL Creates Umbrella Site For Tech Blogs; Wakes Up - 1 Comment
Posted By David Kaplan - Thu 10 Apr 2008 09:21 AM PST

AOL (NYSE: TWX) is finally updating its portal’s blog structures with the introduction of the AOL Technology Network, which will house its related Weblogs sites like Engadget, Switched, TUAW, and…

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Markets React To Microsoft-Yahoo-Google-News Corp.-AOL - 0 Comments
Posted By Joseph Weisenthal - Thu 10 Apr 2008 06:26 AM PST

Who knows how the market will ultimately judge the latest news, but the snap reaction goes something like this. Yahoo (NSDQ: YHOO) is an obvious beneficiary, up about 2.6 percent…

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Google-Yahoo-Microsoft: Analysts React To The Latest Twists - 0 Comments
Posted By Joseph Weisenthal - Thu 10 Apr 2008 05:00 AM PST

With the Microsoft-Yahoo-Google (NSDQ: GOOG) dance so fluid, analyst reports are going stale pretty fast. Whereas just a couple days ago, most analysts were debating “what price” a deal would…

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Yahoo-AOL: Will It Happen Finally? In Advanced Talks on Combining - 2 Comments
Posted By Rafat Ali - Wed 09 Apr 2008 02:53 PM PST

Update: Now WSJ is reporting the same thing, three hours later: that Yahoo (NSDQ: YHOO) and AOL (NYSE: TWX) are in serious advanced talks on combining. Under the plan being…

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Industry Moves: AOL’s Lewis Dvorkin Exiting As Head Of News And Sports Programming - 0 Comments
Posted By David Kaplan - Wed 09 Apr 2008 11:30 AM PST

PaidContent has learned that Lewis Dvorkin is leaving his post as SVP, *AOL* News and Sports, on May 1, with plans to start his own content company. Dvorkin, a media…

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AOL’s Platform-A Makes Its Pitch To Small Publishers With Advertising.com PubAccess Service - 0 Comments
Posted By David Kaplan - Wed 09 Apr 2008 05:56 AM PST

AOL (NYSE: TWX) display ad unit Advertising.com has created PubAccess, a self-serve tool for publishers to join the Ad.com network. The service is aimed at small publishers as a way…

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TheStreet.com Expands Content Partnership With AOL; Better Play But Still No Pay - 0 Comments
Posted By Joseph Weisenthal - Mon 07 Apr 2008 09:01 PM PST

TheStreet.com and AOL (NYSE: TWX) are expanding their relationship with a three-year deal that includes the company’s homegrown personal finance site MainStreet.com and BankingMyWay, the Bankrate (NSDQ: RATE) competitor that…

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paidContent.org, flagship of the ContentNext Media network, provides global coverage of the business of digital content.

Rafat Ali
Publisher & Co-Editor

Staci D. Kramer
Co-Editor

David Kaplan
Senior Correspondent

Joseph Weisenthal
Correspondent

Robert Andrews
U.K. Editor

Amanda Natividad
Editorial Producer

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