Channel - Advertising | paidContent.org

Online Search Marketing Firm Clickable Gets $14.5 Million Funding - 3 Comments
Posted By Rafat Ali - Tue 29 Jul 2008 09:40 PM PST

Clickable, a New York City-based online search advertising and marketing startup, has received $14.5 million in its second round. The round was led the Founder’s Fund, as well as its…

Updated: BiggerBoat Raises $2 Million, Brings First Round To $5 Million Total - 1 Comment
Posted By Joseph Weisenthal - Tue 29 Jul 2008 11:00 AM PST

See update below: Here’s another ad network getting funded: BiggerBoat, an ad net for online entertainment properties, has raised a $2 million from Draper Associates, reports socalTech.com. The Beverly Hills-based…

NAA: Newspaper Sites’ Q2 Traffic Up 12.2 Percent Over ‘07; Numbers Are Flat Compared To Q1 - 0 Comments
Posted By David Kaplan - Tue 29 Jul 2008 06:37 AM PST

While newspaper websites drew nearly 66.4 million unique visitors on average—40.2 percent of all internet users— in Q2 for a 12.2 percent year-over-year increase, all those numbers are nearly unchanged…

Earnings: MSLO Swings To Profit In Q2; Revs Up 5 Percent; Online Grows 28 Percent - 0 Comments
Posted By David Kaplan - Tue 29 Jul 2008 05:19 AM PST

In its first earnings report following the departure of Susan Lyne as CEO, Martha Stewart Omnimedia (NYSE: MSO) said Q2 operating income came in at $1.7 million. The numbers represent…

‘Sporting News Today’ Publisher: New Digital Daily Has 75,000 Subs, Aims For 200,000 Before Ad Push - 1 Comment
Posted By Staci D. Kramer - Mon 28 Jul 2008 10:42 PM PST

Sporting News Today debuted Wednesday with about 35,000 advance subscribers; less than a week later, publisher Ed Baker told paidContent, the number of people getting free delivery of the digital…

MySpace Revamps Classifieds Business With Oodle - 0 Comments
Posted By David Kaplan - Mon 28 Jul 2008 02:47 PM PST

As social nets look to increase their ad revenues, MySpace is taking a more serious stab at the online classified market with a new channel. The Fox Interactive unit’s new…

Industry Moves: 24/7 Real Media’s COO Hsu Upped To CEO; Moore To Stay On As Chairman - 0 Comments
Posted By David Kaplan - Mon 28 Jul 2008 02:11 PM PST

David Moore, the ad exec who has helped lead WPP Group interactive shop 24/7 Real Media since its days as a startup 12 years ago, is stepping aside as CEO…

Clear Channel And Katz Media Roll Out Online Radio Network - 0 Comments
Posted By David Kaplan - Mon 28 Jul 2008 12:22 PM PST

Clear Channel (NYSE: CCU) Radio has teamed with media sales firm Katz Media Group on what the two claim is the largest digital radio network. Dubbed the Katz Online Network,…

As Measured Media Levels Stall, Display Feels The Pinch More Than Traditional - 0 Comments
Posted By David Kaplan - Mon 28 Jul 2008 07:47 AM PST

After experiencing a double-digit spurt in growth rates last year, display ad revenues are still healthy, but the gains have slowed considerably lately. AdAge surveys some of the reasons as…

GM’s Steady Online Spending Shift: A Double-Edged Sword? - 2 Comments
Posted By David Kaplan - Sun 27 Jul 2008 07:32 PM PST

For the past three years, General Motors has been cutting total ad expenditures, going from the number two spender to number four. During that same period, the automaker tells AdAge,…

Ad Industry Roundup: Online Video; iPhone; .Fox Networks; Amex; AOL - 0 Comments
Posted By David Kaplan - Fri 25 Jul 2008 06:58 AM PST

-- Professional video CPMs to grow faster than user-gen: The hope for user-gen video to effectively compete with professionals is dashed in a report by the Diffusion Group. The group…

Cowen Lowers Online Ad Outlook, But Remains Bullish On Search And Google - 1 Comment
Posted By David Kaplan - Fri 25 Jul 2008 06:49 AM PST

Weakness in display advertising caused online ad company ValueClick (NSDQ: VCLK) to warn investors last week that earnings in the second half of year would not be as high as…

Earnings: Belo Q2 Profits, Revenues Drop; Online Growth Slows In Q2 - 0 Comments
Posted By David Kaplan - Fri 25 Jul 2008 05:59 AM PST

Local broadcaster Belo Corp (NYSE: BLC).—not to be confused with its newspaper sibling AH Belo (NYSE: AHC) from which it split last year—saw Q2 net earnings drop to 27.7 percent…

Rosetta Marketing Buys Rival Interactive Shop Brulant - 0 Comments
Posted By David Kaplan - Thu 24 Jul 2008 02:16 PM PST

New Jersey digital shop Rosetta Marketing has bought the interactive agency Brulant, Mediapost reported. Terms of the deal weren’t disclosed. Chris Kuenne, Rosetta’s founder and CEO, said he expects the…

Microsoft Announces Search Deal With Facebook; Expands on Ad Deal - 4 Comments
Posted By Joseph Weisenthal - Thu 24 Jul 2008 10:05 AM PST

Google-MySpace Part II? WSJ reports that Microsoft (NSDQ: MSFT) will unveil a search deal with Facebook at today’s analyst meeting.... Update: The news was just announced by Microsoft’s Satya Nadella…

Earnings: Ad Slump Hits Online, As Lee Enterprises’ Q2 Internet Revs Fall 9.1 Percent - 0 Comments
Posted By David Kaplan - Thu 24 Jul 2008 07:36 AM PST

The dismal economy not only hit newspaper publisher Lee Enterprises (NYSE: LEE) on the print side, but even its online ad revenues fell in Q2. Online dropped 9.1 percent, Lee…

Earnings: McClatchy Q2 Revenues, Profits Plummet, As Online Ad Sales Grow 12.5 Percent - 1 Comment
Posted By David Kaplan - Thu 24 Jul 2008 06:19 AM PST

The McClatchy Company’s (NYSE: MNI) financial struggles only seemed to deepen in Q2, as Gary Pruitt, the publisher’s chairman and CEO, pinned the weakening economy and the shift from print…

A Different Pay-To-Play: MTVN Offers Developers Cash Bonus For Creating Hit Games - 0 Comments
Posted By David Kaplan - Thu 24 Jul 2008 03:30 AM PST

MTV Networks’ (NYSE: VIA) Nickelodeon Kids and Family Group’s AddictingGames is going to announce a program designed to encourage developers to make more popular productions. The rewards program will launch…

@ EconCeleb: Advertising Across Big And Small Brands; Cross-Platform; International - 1 Comment
Posted By Amanda Natividad - Wed 23 Jul 2008 05:16 PM PST

Bringing our conference to a close, Andrew Wallenstein, deputy editor, The Hollywood Reporter, talked up advertising on celebrity content, or, as Wallenstein called it, the “straw that stirs the drink,”…

@ EconCeleb: New Voices: Blogs And Social Media Get In The Game - 0 Comments
Posted By Matt Kapko - Wed 23 Jul 2008 04:31 PM PST

Users seeking celebrity news and content want something more, something deeper that they can socialize around, Tyler Goldman, CEO of Buzznet, said on a panel on blogs and social media…

NYTCo. Call: Despite The Dismal Economy, Online Ad Prices Are Holding Up - 1 Comment
Posted By David Kaplan - Wed 23 Jul 2008 07:56 AM PST

Opening the call by immediately citing the troubled economy and the challenges faced by the newspaper industry at large, Janet Robinson, NYTCo.’s president and CEO, sought to highlight a few…

Earnings: Hi-Media Sees Online Advertising Market Slowdown; Could It Spread? - 1 Comment
Posted By Robert Andrews - Wed 23 Jul 2008 01:46 AM PST

Could the impending advertising recession actually spread to online? Though many in web ads and publishing confidently predict a continuing “big flood of money coming out of traditional media” (that’s…

Industry Moves: Glam; Revenue Science; Penton Media; Seeking Alpha; Etsy - 0 Comments
Posted By Amanda Natividad - Tue 22 Jul 2008 08:55 PM PST

-- Glam Media: Glam picks up another big-name company exec—Michael Adair, most recently head of sales finance for Google (NSDQ: GOOG) North America, joins as VP of corporate development and…

Better Late Than Never: Omnicom Group Says It’s Finally In Buying Mode - 0 Comments
Posted By David Kaplan - Tue 22 Jul 2008 08:12 PM PST

After reporting that Omnicom Group’s Q2 net income and worldwide revenue both rose 11 percent—release is here (PDF)—the ad holding company’s CEO John Wren told listeners to the company’s earnings…

Sugar Inc. Taking Back Ad Sales From NBCU But Investment Remains - 0 Comments
Posted By Staci D. Kramer - Tue 22 Jul 2008 05:42 PM PST

A bit of disturbance in the ad network force ... Sugar Inc. is taking its ad sales back in house after a year in a rev-share agreement that gave NBC…