Advertising

Entertainment Ad Net Giant Realm Gets $2 Million Funding, Closes First Round With $5.5 Million - 0 Comments
Posted By David Kaplan - Wed 07 May 2008 09:01 PM PST

Video game vertical ad net GiantRealm has raised $2 million from Softbank for a total first round of $5.5 million, the company says. This latest infusion comes about two months…

Coming Soon To The Endangered Species List: Online Ad Sales Teams? - 0 Comments
Posted By David Kaplan - Wed 07 May 2008 08:48 PM PST

The self-serve ads option has been all the rage for search ads the last few years. Increasingly, now, do-it-yourself is becoming similarly popular for the display ad space. Over the…

Online & TV Ad Firm Spot Runner Gets $51M Round From Daily Mail,Televisa, Others; More M&A Coming - 2 Comments
Posted By Rafat Ali - Tue 06 May 2008 09:01 PM PST

Spot Runner, which helps marketers buy TV ad spots on local cable and broadcast using its online service, has raised a big $51 million fourth round from an international group…

ADVERTISE ON PAIDCONTENT

Earnings: ValueClick Q1 Profits Gain 3.2 Percent, Revs Up 12 Percent - 1 Comment
Posted By David Kaplan - Tue 06 May 2008 01:21 PM PST

Online ad firm ValueClick (NSDQ: VCLK) posted modestly higher Q1 net income of $19.2 million, or $0.19 per diluted common share, a 3.2 percent gain over last year’s $18.6 million,…

Despite Being Rebuffed By TNS, WPP Continues To Hold On; Higher Offer Expected - 0 Comments
Posted By David Kaplan - Tue 06 May 2008 08:27 AM PST

Although WPP Group’s $1.9 billion offer to acquire audience researcher Taylor Nelson Sofres was rejected over the the weekend, the UK ad holding firm is still pressing the TNS’ board…

Earnings: Playboy Swings To Loss; Online Revs Drop 3 Percent - 0 Comments
Posted By David Kaplan - Tue 06 May 2008 05:13 AM PST

Playboy Enterprises (NYSE: PLA) reported a Q1 net loss of $3.1 million, or $0.09 per basic and diluted share, compared to net income of $5.1 million last year. Revenues were…

Microsoft’s Regulatory Push: A Defense Against Google Or An Attempt To Ease Anti-Trust Scrutiny? - 0 Comments
Posted By David Kaplan - Mon 05 May 2008 06:45 PM PST

While much of the online ad industry clings to the hope that the Federal Trade Commission and state legislatures will continue to trust the industry to “self-police” when it comes…

IAB Completes Industry Guidelines For Video Ads - 0 Comments
Posted By David Kaplan - Mon 05 May 2008 04:05 PM PST

The Interactive Advertising Bureau has completed its first update of broadband ad rules in three years. . The trade group’s Digital Video Ad Format Guidelines And Best Practices (PDF) offers…

@ CBS Radio Presentation: New Play.It Media Player Offers Personalization, Contextual Ads - 0 Comments
Posted By David Kaplan - Mon 05 May 2008 02:35 PM PST

After a brief introduction from Les Moonves, CBS Corp.’s (NYSE: CBS) president and CEO, CBS Radio executives took the stage attempting to convince advertisers that radio is not dead. Dan…

FIM Aims For Local Advertisers With Self-Serve Ad Offerings - 0 Comments
Posted By David Kaplan - Mon 05 May 2008 07:42 AM PST

As it continues to refine and expand its range of ad offerings, Fox Interactive Media (NYSE: NWS) is turning to local TV stations in the Fox family to help it…

Digital Saves The Day: Agency Revs Rose 8.6 Percent In ‘07 Amid Tepid Traditional Ad Spend - 0 Comments
Posted By David Kaplan - Mon 05 May 2008 06:45 AM PST

Although ad agencies’ digital revenues have been growing significantly over the past few years, they tended to remain a small slice of the total spending pie. Last year was different,…

Audience Measurement Firm TNS Rejects WPP’s $1.9 Billion Offer - 0 Comments
Posted By David Kaplan - Mon 05 May 2008 06:07 AM PST

Audience measurement firm Taylor Nelson Sofres has rejected WPP Group’s $1.9 billion (£1 billion) offer as “opportunistic” and undervaluing the company, telegraph.co.uk reported. TNS has been trying to merge with…

SEM Firm Search Agency Sells Stake To PE Firm JMI Equity - 0 Comments
Posted By Rafat Ali - Fri 02 May 2008 10:31 AM PST

The Santa Monica, CA-based search marketing firm The Search Agency (TSA) has received a strategic investment from private equity firm JMI Equity. The amount was undisclosed. TSA provides search optimization…

Nielsen Finally Combines Mobile Web Traffic With PC Online Use - 0 Comments
Posted By David Kaplan - Fri 02 May 2008 09:50 AM PST

Nielsen has released a new reporting service that combines audience measurement for online and mobile called TotalWeb. The service, which is operated by the Nielsen Online unit, claims to show…

Earnings: WaPo Q1 Profits Fall 39 Percent; Online Up 8 Percent - 0 Comments
Posted By David Kaplan - Fri 02 May 2008 06:03 AM PST

A dismal economy combined with the usual newspaper industry challenges led The Washington Post Company’s (NYSE: WPO) Q1 net income downward 39 percent to $39.3 million ($4.08 per share) from…

ABC.com Testing Multiple Commercials For Online TV Episodes - 0 Comments
Posted By David Kaplan - Fri 02 May 2008 04:43 AM PST

Disney-ABC Television Group plans to test viewer reaction to the presence of multiple commercials within long-form online videos on its ABC.com streaming media player, THR reports. It’s fairly standard for…

Microsoft-Yahoo: Ballmer: ‘Is There A Better Way To Get To Scale More Quickly?’ - 1 Comment
Posted By Staci D. Kramer - Thu 01 May 2008 07:59 PM PST

Microsoft (NSDQ: MSFT) CEO Steve Ballmer may be building a case for backing out of the offer for Yahoo (NSDQ: YHOO), or so suggests WSJ ... Ballmer told the paper…

Industry Moves: Ziff Davis Media Brings Back Tech Marketing Exec Weedfald As President - 0 Comments
Posted By David Kaplan - Thu 01 May 2008 07:37 PM PST

Ziff Davis Media, having just wrapped up its Chapter 11 bankruptcy case, can now get back to the business of running a struggling tech publishing company. To help right things,…

Yahoo May Do Full Rollout of Google Ads Next Week; Could Include Non-Exclusive Ads on Competitors - 0 Comments
Posted By Rafat Ali - Thu 01 May 2008 05:08 PM PST

Yahoo (NSDQ: YHOO), which was waiting for the other shoe to drop, is still waiting, but it is moving ahead with its plans to deploy Google’s (NSDQ: GOOG) search/text ads…

Industry Moves: Microsoft Names MSN Branded Entertainment Head Troberman To Digital Marketing Post - 0 Comments
Posted By David Kaplan - Thu 01 May 2008 03:02 PM PST

Microsoft is moving Gayle Troberman from her post handling MSN’s branded entertainment programming in the online services group to the consumer marketing group, where she will run the digital marketing…

Time Inc. Digital Revenues Increase By $20 Million; Online Mag Strategy Rests Heavily On Video - 0 Comments
Posted By David Kaplan - Thu 01 May 2008 03:00 PM PST

Time Inc. digital revenues grew $20 million year-over-year, thanks mainly to the interactive efforts of Sports Illustrated and CNNMoney, Folio reported. Speaking at the Time Inc. Digital Showcase, EVP John…

Lead-Gen Market Pontiflex Raises $2.5 Million First Round - 0 Comments
Posted By Joseph Weisenthal - Thu 01 May 2008 11:39 AM PST

The lead-gen game is largely about arbitrage, so it’s no surprise to see more market makers springing up in this area. Pontiflex, a Brooklyn, NY-based lead gen marketplace serving the…

Media6Degrees Raises $2 Million Note For Ad Analytics - 0 Comments
Posted By Joseph Weisenthal - Thu 01 May 2008 11:39 AM PST

Media6Degrees, a provider of ad analytics, has raised $2 million via a convertible note from Coriolis Ventures, VentureBeat reported. The NY-based company’s pitch is pretty straightforward: it promises to make…

LATimes.com Projects $25 Million In ‘08 Display Ad Revenue, Boosts Local Ad Efforts - 1 Comment
Posted By David Kaplan - Thu 01 May 2008 05:32 AM PST

Tribune’s LATimes.com expects to generate $25 million in display ad revenue this year, more than tripling the $6 million that area attracted three years ago, according to Rob Barrett, SVP…

Earnings: Hearst-Argyle Q1 Digital Revenues Rise 22 Percent As Total Revs Drop 2.6 Percent - 0 Comments
Posted By David Kaplan - Thu 01 May 2008 05:15 AM PST

TV station owner Hearst-Argyle (NYSE: HTV) saw revenues decline 2.6 percent in Q1 to $165.1 million as the softening economy held back spending from automakers, the broadcaster’s largest ad category.…