Channel - Advertising | paidContent.org

Ad Industry Roundup: AOL; IAB; Recession-proof?; Blinkx; Digitas; Buy.at - 0 Comments
Posted By David Kaplan - Fri 18 Jul 2008 08:15 AM PST

-- AOL display revs expected to fall in Q2 (Sub req.): Following lead gen company ValueClick’s (NSDQ: VCLK) announcement that earnings in the second half of year would not be…

Google Buys Russian Contextual Ad Firm From Rambler For $140 Million - 3 Comments
Posted By Rafat Ali - Fri 18 Jul 2008 12:23 AM PST

We have recently written about a flurry of Russian online deals, and this is among the bigger ones that have happened in the last year or so: Google has bought…

Earnings: Microsoft Q2 Revs Rise 18 Percent; Operating Income Up 42 Percent; Q3 Forecast Disappoints - 0 Comments
Posted By David Kaplan - Thu 17 Jul 2008 01:16 PM PST

Thanks in large part to strong sales of products related to its Xbox games, Microsoft (NSDQ: MSFT) said Q2 revenue came in at $15.84 billion, an 18 percent rise over…

The Devil Wears Online Video: Vogue Brings Big Budget Reality Series To The Web - 0 Comments
Posted By David Kaplan - Thu 17 Jul 2008 06:51 AM PST

Vogue magazine isn’t about displaying cheap knockoffs. So in keeping with its expensive tastes, the magazine’s Vogue.tv video site is prepping a $3 million, 12-episode reality series called Model.Live. With…

Glam Media Uber Alles: Expanding Into Germany, Buying Munich’s Codex Media - 0 Comments
Posted By David Kaplan - Thu 17 Jul 2008 05:30 AM PST

Glam Media is opening a German site with help from its backer Burda Cross Media. Glam is also getting some extra assistance from its latest acquisition, Munich-based digital marketing firm…

Lionsgate Brings Movie Clips To YouTube; Rev Share; YouTube on Tivo - 0 Comments
Posted By David Kaplan - Wed 16 Jul 2008 07:23 PM PST

This could represent an easing of tensions between Google (NSDQ: GOOG) and the Hollywood studios… Lionsgate has a deal with YouTube to run ad-supported video clips from the film company’s…

MTV Gets Back Into Music Recommendation With ‘Soundtrack’; Rhapsody To Handle Download Sales - 0 Comments
Posted By David Kaplan - Tue 15 Jul 2008 09:01 PM PST

MTV Networks (NYSE: VIA), now better known for creating series like The Hills than bringing the world the next Thriller video, is launching a new social net site tomorrow called…

Beer Marketers Still Slow To Pour Dollars Online; InBev A-B Buyout Unlikely To Change That - 1 Comment
Posted By David Kaplan - Tue 15 Jul 2008 05:30 PM PST

While the story of marketers shifting their ad spend from traditional media to digital media has been fairly constant, not all ad categories have been aggressive in making the switch.…

Ad Net Prices Stagnate For Three Months Straight; UK Ad Spend Slowing - 0 Comments
Posted By David Kaplan - Tue 15 Jul 2008 02:47 PM PST

It seems the tough economy is hitting ad networks after all… Pubmatic, which sells software optimization tools to ad networks, finds that prices for remnant ad nets have not moved…

Google, Yahoo And Microsoft Live On The Hill - 2 Comments
Posted By Joseph Weisenthal - Tue 15 Jul 2008 07:50 AM PST

The top legal officers from Google (NSDQ: GOOG), Yahoo (NSDQ: YHOO) and Microsoft (NSDQ: MSFT) are currently testifying in front of the U.S. Senate Committee on the Judiciary, headed up…

AOL Launches New Personal Finance Site, Image Gallery—But The Brand Is Absent - 0 Comments
Posted By David Kaplan - Tue 15 Jul 2008 06:09 AM PST

Despite shifting focus to an ad-supported business and ad network years ago, AOL (NYSE: TWX) can’t seem to shake the image of being known as that dial-up ISP. So rather…

Craig, Please Save the Newspapers; Here’s How - 3 Comments
Posted By Rafat Ali - Mon 14 Jul 2008 07:28 PM PST

Steve Outing has written a very interesting open letter to Craig Newmark, the founder of Craigslist, on how the classifieds site can help newspapers survive...well, technically newspaper sites, and the…

Ad Industry Roundup: Senate On Targeted Ads; AOL/Gannett; Microsoft; Glam; IPG; MTVN; People; Veoh - 0 Comments
Posted By David Kaplan - Mon 14 Jul 2008 10:44 AM PST

-- Senator likens ad targeting to government wiretaps: Two weeks after privacy objections led Charter Communications (NSDQ: CHTR) to drop its ad targeting experiment with NebuAd, the Senate Commerce Committee…

Disney Hopes ‘Sleeping Beauty’ Interactive Features Will Awaken Blu-Ray DVD Market - 1 Comment
Posted By David Kaplan - Mon 14 Jul 2008 09:05 AM PST

While Lehman analyst Anthony DiClemente expects digital media to thoroughly cannibalize major entertainment company’s DVD sales, Disney (NYSE: DIS) still has hopes that interactivity and social media can breathe life…

NBC And Online Olympic Ad Sales: 85 Percent Sold Out - 0 Comments
Posted By David Kaplan - Mon 14 Jul 2008 06:10 AM PST

NBC Universal (NYSE: GE) says advertising inventory for the roughly 2,200 hours of online Olympics coverage next month is about 85 percent sold out, according to tells Mediaweek. Although many…

Can Consumer Mags Profitably Transition To Digital? Credit Rater Fitch Is ‘Skeptical’ - 1 Comment
Posted By David Kaplan - Thu 10 Jul 2008 06:06 PM PST

Fitch is taking a jaundiced view of whether or not consumer magazines as a group can make the switch to digital with their profitability intact. In a report entitled U.S.…

U.S. Sites Starting To Realize There Are Ad Dollars Overseas - 2 Comments
Posted By David Kaplan - Thu 10 Jul 2008 08:00 AM PST

With the U.S. ad market sputtering, domestic web publishers are discovering that there’s a big world out there. But for those who don’t have established ad sales teams in other…

Yahoo And Turner In Sports Ads And Content Deal; Yahoo Launches Games Site—400 Will Have Ads - 0 Comments
Posted By Joseph Weisenthal - Thu 10 Jul 2008 04:37 AM PST

Turner Broadcasting will rep ad sales for various pages across Yahoo (NSDQ: YHOO) Sports, per a new agreement announced this morning. Under the deal, Turner will have exclusive representation over…

Industry Moves: PointRoll; Bebo; CR&E; Harpo; DMGT - 0 Comments
Posted By Amanda Natividad - Wed 09 Jul 2008 10:55 AM PST

-- PointRoll: Kenneth R. Graffeo joins the Gannett (NYSE: GCI) subsidiary as COO. Graffeo will oversee all marketing and communications and be responsible for overall growth strategy and strategic marketing.…

IPG Forms Mediabrands; UM’s Brien Named CEO; Omnicom, Clear Channel Join - 0 Comments
Posted By David Kaplan - Wed 09 Jul 2008 10:14 AM PST

Ad agency holding company Interpublic Group has formed a new media buying and planning unit called Mediabrands, shuffling some senior posts and bringing in execs from other companies as a…

WPP Makes Hostile Bid For TNS; GfK Considers Cash Bid For Audience Measurement Firm In Response - 0 Comments
Posted By David Kaplan - Wed 09 Jul 2008 05:43 AM PST

As expected, WPP Group is making a hostile bid for audience measurement firm Taylor Nelson Sofres, which has rejected the ad holding company’s three previous offers, Reuters reports. That in…

YouTube Ads ‘Underperforming’ At $200 Million A Year, Pre-Rolls Coming?: Report - 0 Comments
Posted By Robert Andrews - Wed 09 Jul 2008 02:42 AM PST

YouTube’s slow march to riches is supposedly going slower than many had hoped. Ad revenue will reach $200 million for the year, short of Google’s (NSDQ: GOOG) expectations, two sources…

Formerly Apex, Now Formerly AMP: Yahoo Ad Program Needs Another Name - 0 Comments
Posted By David Kaplan - Tue 08 Jul 2008 01:35 PM PST

Yahoo’s (NSDQ: YHOO) long-tested contextual ad and targeting service—initially dubbed Apex, then AMP last April—needs another name. ClickZ reported that because ad network operator Collective Media unveiled its own AMP…

Magna Predicts Healthy, But Slowing Gains For Online Video, Social Media; Search Continues To Rule - 0 Comments
Posted By David Kaplan - Tue 08 Jul 2008 10:32 AM PST

While fellow Magna ad spend forecaster Bob Coen has taken a slightly more pessimistic view of online ad revenue growth for this year, the IPG media firm has separately issued…

Hearst To Serve Up Food Site With MSN This Fall - 0 Comments
Posted By David Kaplan - Tue 08 Jul 2008 08:13 AM PST

Following through on an internet strategy that has rested heavily on working with MSN for the past two years, Hearst Magazines is working with the Microsoft (NSDQ: MSFT) portal on…