Advertising

TNS To WPP: What Part Of No Don’t You Understand? - 0 Comments
Posted By David Kaplan - Tue 13 May 2008 03:26 PM PST

Despite increasing its bid to $1.938 billion (£996 million) from $1.844 billion (£948 million), WPP Group has been rejected a second time by audience measurement firm Taylor Nelson Sofres, The…

@ ABC Upfront: Kimmel: ‘ABC Is The Worst Date Ever’; Research Take Center Stage - 0 Comments
Posted By David Kaplan - Tue 13 May 2008 02:05 PM PST

I’m seated in a makeshift press room on the second floor of ABC’s corporate headquarters, as the audience of marketers and media buyers gather a few blocks away at Avery…

Ad Industry Roundup: DVRs; Online Ad Prices; Starcom MediaVest; Platform-A - 0 Comments
Posted By David Kaplan - Tue 13 May 2008 06:55 AM PST

-- DVR viewers watch online ads, but don’t pay attention: Google-owned DoubleClick’s research arm, Performics, recently completed a survey of DVR owners that acknowledges wide ad-skipping. But the study makes…

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@ NBC Upfront Video: Conan O’Brien Takes The Stage - 1 Comment
Posted By David Kaplan - Mon 12 May 2008 05:45 PM PST

Conan O’Brien took the stage to introduce the NBC Upfront and reminisce about how times have changed over the course of his 15-year tenure with the company, including his looking…

@ NBC Upfront: Under A Soggy Tent, The TV Upfront Moves To Its Next Stage - 0 Comments
Posted By David Kaplan - Mon 12 May 2008 04:13 PM PST

As promised, NBC Universal (NYSE: GE) did not host the usual bombastic stage show for this year’s upfront. Instead, attendees had to navigate through a crowded maze of lights and…

10-Q Watch: Google: DoubleClick Growing 17 Percent; What About YouTube? - 1 Comment
Posted By Joseph Weisenthal - Mon 12 May 2008 02:48 PM PST

So what kind of results is Google (NSDQ: GOOG) getting from its recently completed $3.2 billion acquisition of DoubleClick? In its just-filed 10-Q, the company provides pro-forma group financial data—as…

Monster.Com CEO: ‘Ad Business Has Slowed Down Because We Slowed It Down’ - 2 Comments
Posted By Staci D. Kramer - Mon 12 May 2008 12:37 PM PST

Monster.com CEO Sal Iunuzzi says the job site’s outlook for ad growth is slow this year but it’s not a surprise. He told the WSJ: I think the ad business…

Social Networks And Profitability: Facebook, MySpace Look Beyond Ads - 1 Comment
Posted By David Kaplan - Mon 12 May 2008 11:40 AM PST

Much has been made about Facebook’s $15 billion valuation, but when will it start making some actual profits? Mike Murphy, the social net’s VP of media sales, tells USAT that’s…

Registration Open For EconAds Seminar: June 3rd NYC; Confirmed Speakers - 0 Comments
Posted By Rafat Ali - Mon 12 May 2008 12:09 AM PST

Ticket sales are now open for our upcoming EconAds seminar on June 3rd in NYC. As we have done with our previous seminars, this will be a smaller, more intimate…

YHOO-MSFT Breakdown ‘A Shame For Advertising’: WPP’s Sorrell - 2 Comments
Posted By Robert Andrews - Fri 09 May 2008 08:33 AM PST

The apparent end of acquisition talks between Microsoft (NSDQ: MSFT) and Yahoo (NSDQ: YHOO) is “a shame” for the advertising industry, according to Sir Martin Sorrell, CEO of the WPP…

Ad Services Supplier DG Fastchannel Buys Digital Marketer Enliven For $98 Million - 0 Comments
Posted By David Kaplan - Thu 08 May 2008 08:34 PM PST

Ad services provider DG FastChannel has purchased Enliven Marketing Technologies for about $98 million in a stock-for-stock transaction. Under the terms of the deal, DG Fastchannel’s payout covered Enliven’s $4.5…

@ MTV Upfront: Jon Stewart On The Big Ad Show: ‘I Thought We Don’t Do These Anymore’ - 0 Comments
Posted By David Kaplan - Thu 08 May 2008 01:06 PM PST

MTV Networks (NYSE: VIA) is bringing out as many diverse stars as possible for what is nevertheless considered a more scaled down upfront presentation this year. Justin Timberlake, Samuel…

Microsoft Tries For Residual Buzz With Online Video Contest - 0 Comments
Posted By David Kaplan - Thu 08 May 2008 09:21 AM PST

With Microsoft (NSDQ: MSFT) getting its most positive presentation from the Apple (NSDQ: AAPL) ads starring comedian John Hodgman as the hapless “PC,” the company is going the user-gen route…

EconAds: Registration Opening Tomorrow Night; NYC Mixer At IAC Building - 0 Comments
Posted By Rafat Ali - Wed 07 May 2008 10:32 PM PST

We are about ready to open registration for our EconAds seminar...the ticket sales for the half-day seminar will start this Friday. As we have done with our previous seminars, this…

Entertainment Ad Net Giant Realm Gets $2 Million Funding, Closes First Round With $5.5 Million - 0 Comments
Posted By David Kaplan - Wed 07 May 2008 09:01 PM PST

Video game vertical ad net GiantRealm has raised $2 million from Softbank for a total first round of $5.5 million, the company says. This latest infusion comes about two months…

Coming Soon To The Endangered Species List: Online Ad Sales Teams? - 0 Comments
Posted By David Kaplan - Wed 07 May 2008 08:48 PM PST

The self-serve ads option has been all the rage for search ads the last few years. Increasingly, now, do-it-yourself is becoming similarly popular for the display ad space. Over the…

Online & TV Ad Firm Spot Runner Gets $51M Round From Daily Mail,Televisa, Others; More M&A Coming - 2 Comments
Posted By Rafat Ali - Tue 06 May 2008 09:01 PM PST

Spot Runner, which helps marketers buy TV ad spots on local cable and broadcast using its online service, has raised a big $51 million fourth round from an international group…

Earnings: ValueClick Q1 Profits Gain 3.2 Percent, Revs Up 12 Percent - 1 Comment
Posted By David Kaplan - Tue 06 May 2008 01:21 PM PST

Online ad firm ValueClick (NSDQ: VCLK) posted modestly higher Q1 net income of $19.2 million, or $0.19 per diluted common share, a 3.2 percent gain over last year’s $18.6 million,…

Despite Being Rebuffed By TNS, WPP Continues To Hold On; Higher Offer Expected - 0 Comments
Posted By David Kaplan - Tue 06 May 2008 08:27 AM PST

Although WPP Group’s $1.9 billion offer to acquire audience researcher Taylor Nelson Sofres was rejected over the the weekend, the UK ad holding firm is still pressing the TNS’ board…

Earnings: Playboy Swings To Loss; Online Revs Drop 3 Percent - 0 Comments
Posted By David Kaplan - Tue 06 May 2008 05:13 AM PST

Playboy Enterprises (NYSE: PLA) reported a Q1 net loss of $3.1 million, or $0.09 per basic and diluted share, compared to net income of $5.1 million last year. Revenues were…

Microsoft’s Regulatory Push: A Defense Against Google Or An Attempt To Ease Anti-Trust Scrutiny? - 0 Comments
Posted By David Kaplan - Mon 05 May 2008 06:45 PM PST

While much of the online ad industry clings to the hope that the Federal Trade Commission and state legislatures will continue to trust the industry to “self-police” when it comes…

IAB Completes Industry Guidelines For Video Ads - 0 Comments
Posted By David Kaplan - Mon 05 May 2008 04:05 PM PST

The Interactive Advertising Bureau has completed its first update of broadband ad rules in three years. . The trade group’s Digital Video Ad Format Guidelines And Best Practices (PDF) offers…

@ CBS Radio Presentation: New Play.It Media Player Offers Personalization, Contextual Ads - 0 Comments
Posted By David Kaplan - Mon 05 May 2008 02:35 PM PST

After a brief introduction from Les Moonves, CBS Corp.’s (NYSE: CBS) president and CEO, CBS Radio executives took the stage attempting to convince advertisers that radio is not dead. Dan…

FIM Aims For Local Advertisers With Self-Serve Ad Offerings - 0 Comments
Posted By David Kaplan - Mon 05 May 2008 07:42 AM PST

As it continues to refine and expand its range of ad offerings, Fox Interactive Media (NYSE: NWS) is turning to local TV stations in the Fox family to help it…

Digital Saves The Day: Agency Revs Rose 8.6 Percent In ‘07 Amid Tepid Traditional Ad Spend - 0 Comments
Posted By David Kaplan - Mon 05 May 2008 06:45 AM PST

Although ad agencies’ digital revenues have been growing significantly over the past few years, they tended to remain a small slice of the total spending pie. Last year was different,…