Advertising

YHOO-MSFT Breakdown ‘A Shame For Advertising’: WPP’s Sorrell - 2 Comments
Posted By Robert Andrews - Fri 09 May 2008 08:33 AM PST

The apparent end of acquisition talks between Microsoft (NSDQ: MSFT) and Yahoo (NSDQ: YHOO) is “a shame” for the advertising industry, according to Sir Martin Sorrell, CEO of the WPP…

Registration Open For EconAds Seminar: June 3rd NYC; Confirmed Speakers - 0 Comments
Posted By Rafat Ali - Fri 09 May 2008 12:09 AM PST

Ticket sales are now open for our upcoming EconAds seminar on June 3rd in NYC. As we have done with our previous seminars, this will be a smaller, more intimate…

Ad Services Supplier DG Fastchannel Buys Digital Marketer Enliven For $98 Million - 0 Comments
Posted By David Kaplan - Thu 08 May 2008 08:34 PM PST

Ad services provider DG FastChannel has purchased Enliven Marketing Technologies for about $98 million in a stock-for-stock transaction. Under the terms of the deal, DG Fastchannel’s payout covered Enliven’s $4.5…

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@ MTV Upfront: Jon Stewart On The Big Ad Show: ‘I Thought We Don’t Do These Anymore’ - 0 Comments
Posted By David Kaplan - Thu 08 May 2008 01:06 PM PST

MTV Networks (NYSE: VIA) is bringing out as many diverse stars as possible for what is nevertheless considered a more scaled down upfront presentation this year. Justin Timberlake, Samuel…

Microsoft Tries For Residual Buzz With Online Video Contest - 0 Comments
Posted By David Kaplan - Thu 08 May 2008 09:21 AM PST

With Microsoft (NSDQ: MSFT) getting its most positive presentation from the Apple (NSDQ: AAPL) ads starring comedian John Hodgman as the hapless “PC,” the company is going the user-gen route…

EconAds: Registration Opening Tomorrow Night; NYC Mixer At IAC Building - 0 Comments
Posted By Rafat Ali - Wed 07 May 2008 10:32 PM PST

We are about ready to open registration for our EconAds seminar...the ticket sales for the half-day seminar will start this Friday. As we have done with our previous seminars, this…

Entertainment Ad Net Giant Realm Gets $2 Million Funding, Closes First Round With $5.5 Million - 0 Comments
Posted By David Kaplan - Wed 07 May 2008 09:01 PM PST

Video game vertical ad net GiantRealm has raised $2 million from Softbank for a total first round of $5.5 million, the company says. This latest infusion comes about two months…

Coming Soon To The Endangered Species List: Online Ad Sales Teams? - 0 Comments
Posted By David Kaplan - Wed 07 May 2008 08:48 PM PST

The self-serve ads option has been all the rage for search ads the last few years. Increasingly, now, do-it-yourself is becoming similarly popular for the display ad space. Over the…

Online & TV Ad Firm Spot Runner Gets $51M Round From Daily Mail,Televisa, Others; More M&A Coming - 2 Comments
Posted By Rafat Ali - Tue 06 May 2008 09:01 PM PST

Spot Runner, which helps marketers buy TV ad spots on local cable and broadcast using its online service, has raised a big $51 million fourth round from an international group…

Earnings: ValueClick Q1 Profits Gain 3.2 Percent, Revs Up 12 Percent - 1 Comment
Posted By David Kaplan - Tue 06 May 2008 01:21 PM PST

Online ad firm ValueClick (NSDQ: VCLK) posted modestly higher Q1 net income of $19.2 million, or $0.19 per diluted common share, a 3.2 percent gain over last year’s $18.6 million,…

Despite Being Rebuffed By TNS, WPP Continues To Hold On; Higher Offer Expected - 0 Comments
Posted By David Kaplan - Tue 06 May 2008 08:27 AM PST

Although WPP Group’s $1.9 billion offer to acquire audience researcher Taylor Nelson Sofres was rejected over the the weekend, the UK ad holding firm is still pressing the TNS’ board…

Earnings: Playboy Swings To Loss; Online Revs Drop 3 Percent - 0 Comments
Posted By David Kaplan - Tue 06 May 2008 05:13 AM PST

Playboy Enterprises (NYSE: PLA) reported a Q1 net loss of $3.1 million, or $0.09 per basic and diluted share, compared to net income of $5.1 million last year. Revenues were…

Microsoft’s Regulatory Push: A Defense Against Google Or An Attempt To Ease Anti-Trust Scrutiny? - 0 Comments
Posted By David Kaplan - Mon 05 May 2008 06:45 PM PST

While much of the online ad industry clings to the hope that the Federal Trade Commission and state legislatures will continue to trust the industry to “self-police” when it comes…

IAB Completes Industry Guidelines For Video Ads - 0 Comments
Posted By David Kaplan - Mon 05 May 2008 04:05 PM PST

The Interactive Advertising Bureau has completed its first update of broadband ad rules in three years. . The trade group’s Digital Video Ad Format Guidelines And Best Practices (PDF) offers…

@ CBS Radio Presentation: New Play.It Media Player Offers Personalization, Contextual Ads - 0 Comments
Posted By David Kaplan - Mon 05 May 2008 02:35 PM PST

After a brief introduction from Les Moonves, CBS Corp.’s (NYSE: CBS) president and CEO, CBS Radio executives took the stage attempting to convince advertisers that radio is not dead. Dan…

FIM Aims For Local Advertisers With Self-Serve Ad Offerings - 0 Comments
Posted By David Kaplan - Mon 05 May 2008 07:42 AM PST

As it continues to refine and expand its range of ad offerings, Fox Interactive Media (NYSE: NWS) is turning to local TV stations in the Fox family to help it…

Digital Saves The Day: Agency Revs Rose 8.6 Percent In ‘07 Amid Tepid Traditional Ad Spend - 0 Comments
Posted By David Kaplan - Mon 05 May 2008 06:45 AM PST

Although ad agencies’ digital revenues have been growing significantly over the past few years, they tended to remain a small slice of the total spending pie. Last year was different,…

Audience Measurement Firm TNS Rejects WPP’s $1.9 Billion Offer - 0 Comments
Posted By David Kaplan - Mon 05 May 2008 06:07 AM PST

Audience measurement firm Taylor Nelson Sofres has rejected WPP Group’s $1.9 billion (£1 billion) offer as “opportunistic” and undervaluing the company, telegraph.co.uk reported. TNS has been trying to merge with…

SEM Firm Search Agency Sells Stake To PE Firm JMI Equity - 0 Comments
Posted By Rafat Ali - Fri 02 May 2008 10:31 AM PST

The Santa Monica, CA-based search marketing firm The Search Agency (TSA) has received a strategic investment from private equity firm JMI Equity. The amount was undisclosed. TSA provides search optimization…

Nielsen Finally Combines Mobile Web Traffic With PC Online Use - 0 Comments
Posted By David Kaplan - Fri 02 May 2008 09:50 AM PST

Nielsen has released a new reporting service that combines audience measurement for online and mobile called TotalWeb. The service, which is operated by the Nielsen Online unit, claims to show…

Earnings: WaPo Q1 Profits Fall 39 Percent; Online Up 8 Percent - 0 Comments
Posted By David Kaplan - Fri 02 May 2008 06:03 AM PST

A dismal economy combined with the usual newspaper industry challenges led The Washington Post Company’s (NYSE: WPO) Q1 net income downward 39 percent to $39.3 million ($4.08 per share) from…

ABC.com Testing Multiple Commercials For Online TV Episodes - 0 Comments
Posted By David Kaplan - Fri 02 May 2008 04:43 AM PST

Disney-ABC Television Group plans to test viewer reaction to the presence of multiple commercials within long-form online videos on its ABC.com streaming media player, THR reports. It’s fairly standard for…

Microsoft-Yahoo: Ballmer: ‘Is There A Better Way To Get To Scale More Quickly?’ - 1 Comment
Posted By Staci D. Kramer - Thu 01 May 2008 07:59 PM PST

Microsoft (NSDQ: MSFT) CEO Steve Ballmer may be building a case for backing out of the offer for Yahoo (NSDQ: YHOO), or so suggests WSJ ... Ballmer told the paper…

Industry Moves: Ziff Davis Media Brings Back Tech Marketing Exec Weedfald As President - 0 Comments
Posted By David Kaplan - Thu 01 May 2008 07:37 PM PST

Ziff Davis Media, having just wrapped up its Chapter 11 bankruptcy case, can now get back to the business of running a struggling tech publishing company. To help right things,…

Yahoo May Do Full Rollout of Google Ads Next Week; Could Include Non-Exclusive Ads on Competitors - 0 Comments
Posted By Rafat Ali - Thu 01 May 2008 05:08 PM PST

Yahoo (NSDQ: YHOO), which was waiting for the other shoe to drop, is still waiting, but it is moving ahead with its plans to deploy Google’s (NSDQ: GOOG) search/text ads…