ad:tech

Interview: David Moore, CEO, 24/7 Real Media: Buying Innovation Is A Must; ‘Technology Judo’ - 0 Comments
Posted By David Kaplan - Wed 14 Nov 2007 10:00 AM PST

Standing at his company’s exhibition booth at the recent Ad:Tech conference in New York, 24/7 Real Media chairman and CEO David Moore recalled another industry event three years ago, where…

@ Ad:Tech: Traditional Media Gets Social With Branding, Content Strategy; Widgets-R-Us - 0 Comments
Posted By David Kaplan - Thu 08 Nov 2007 01:03 PM PST

Traditional media properties like the NYT, MTV Networks (NYSE: VIA) and Time Inc.’s People find themselves continually redefining their digital strategies; yesterday it was an emphasis on RSS feeds, now…

@ Ad:Tech: Federal, State Regulation Represents Serious Threat To Online Ads, IAB Warns - 0 Comments
Posted By David Kaplan - Wed 07 Nov 2007 07:31 AM PST

The tone of last week’s Federal Trade Commission hearings suggest that regulation is coming, warned Randall Rothenberg, president and CEO of the Interactive Advertising Bureau, as he opened up day…

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@ Ad:Tech: Exploring The Tension Between Technology And Creativity - 0 Comments
Posted By David Kaplan - Tue 06 Nov 2007 01:58 PM PST

Updated below with post-panel comments from Beth ComstockThe last Ad:Tech panel for the day had NYT advertising columnist Stuart Elliott looking into the impact of conversational marketing. One small piece…

@ Ad:Tech: On The Value Of Facebook And Ad Networks - 0 Comments
Posted By David Kaplan - Tue 06 Nov 2007 12:40 PM PST

For social networks still worried about attracting advertisers, investors and ad agency executives appearing on an afternoon session at Ad:Tech stressed advice they’ve surely heard before: give us better targeting…

@ Ad:Tech: Online Video Creates Its Own Opportunities; NBC Might Revisit YouTube - 1 Comment
Posted By David Kaplan - Tue 06 Nov 2007 11:26 AM PST

Major media companies involved with video are feeling some degree of pain in trying to figure out ways to draw audiences and get ad support for the nascent video efforts.…

NYC Conference Coverage This Week: Ad:Tech; Media And Money - 1 Comment
Posted By Staci D. Kramer - Sun 04 Nov 2007 11:03 PM PST

Another busy week ahead with two New York conferences; lucky for us we have two New York correspondents now: -- David Kaplan will be at ad:tech, taking place at the…